Senior Product Marketing Manager
Selector
full-time
Posted on:
Location: Massachusetts • 🇺🇸 United States
Visit company websiteSalary
💰 $175 - $190 per year
Job Level
Senior
About the role
- Develop and execute comprehensive go-to-market plans for new product launches, feature releases, and product updates.
- Craft compelling, differentiated, and evidence-based messaging; develop and maintain core messaging decks, battle cards, and sales enablement materials.
- Conduct market research, competitive analysis, and customer interviews to understand market trends and customer needs.
- Create high-quality marketing and sales collateral including whitepapers, case studies, datasheets, product videos, blog posts, and web content.
- Help conduct demos and introductory calls as part of the sales process; build value and tell the story to Fortune 1000 companies.
- Arm the sales team with knowledge and tools; conduct product training and create sales decks.
- Partner with Product Management, Sales, Customer Success, and Marketing to ensure alignment on product roadmap and go-to-market strategies.
- Collaborate with Demand Generation to develop campaign messaging and content that drives lead generation and pipeline growth.
- Stay up-to-date on networking technologies, industry trends (e.g., AIOps, Network Automation, SASE, SD-WAN), and competitor products.
Requirements
- Bachelor’s degree in Marketing, Business, Engineering, or a related field.
- MBA is a plus.
- 5+ years of B2B product marketing experience, with at least 2+ years in an enterprise SaaS company.
- Strong technical acumen with a proven ability to understand and market complex technical products.
- Experience marketing to networking professionals (Network Engineers, DevOps Engineers, IT Ops) is highly desirable.
- Excellent written and verbal communication skills, with a portfolio of high-quality content (e.g., whitepapers, case studies, blog posts).
- Demonstrated ability to develop and execute successful go-to-market strategies.
- Strong analytical skills and the ability to use data to inform decisions.
- A self-starter who can thrive in a fast-paced, dynamic environment.
- Experience with marketing automation and CRM tools (e.g., HubSpot, Marketo, Salesforce) is a plus.