Senior Field Marketing Manager

Seismic

Lead marketing strategy for North America Financial Services as Senior Field Marketing Manager. Partnering with Sales to develop data-driven GTM plans influencing customer journey.

Posted 7/14/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $100,000 - $153,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing strategies for the Financial Services sector, with a strong focus on pipeline generation and revenue influence. Proven ability to lead cross-functional teams and manage marketing performance metrics effectively.

Highest-signal resume keywords

B2B Marketing ExperienceFinancial Services MarketingAccount-Based Marketing PrinciplesCross-Functional LeadershipAnalytical Mindset

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Pipeline Strategy DevelopmentGo-To-Market InitiativesMarket Opportunity AssessmentProgram Effectiveness MeasurementSales Play Development

Soft Skills

Stakeholder ManagementExecutive CommunicationCollaborationPrioritizationAdaptability

Industry Keywords

Asset ManagementWealth ManagementBankingInsuranceSaaS Environment

About the role

Key responsibilities & impact

Own Pipeline Strategy
Develop and execute the marketing strategy for the Financial Services segment, aligning investments to revenue and pipeline targets.
Translate business priorities into GTM initiatives that support customer expansion and new logo acquisition.
Assess market opportunities and recommend investment strategies based on business performance and market dynamics.
Execute ABX Programs & Events
Partner with Sales, Customer Success, and RevOps to identify priority customers, buying groups, and key opportunities, developing personalized programs and plays that support the customer buying journey.
Lead the planning and execution of strategic industry events, executive dinners and customer experiences, sales plays, content and campaigns.
Collaborate with Product, Product Marketing, Content, and other marketing teams to deliver relevant messaging and campaigns for Financial Services audiences.
Lead Cross-Functional Execution
Serve as the primary marketing partner for Financial Services North America GTM leadership and team.
Align marketing initiatives with sales priorities through business reviews, account planning, and pipeline discussions.
Advise teams with Marketing (i.e. Corporate Events, Campaigns, etc.) on targeting and messaging strategy.
Bring together stakeholders across Marketing, Sales, Customer Success, and Partner teams to execute coordinated go-to-market programs.
Measurement and Performance Management
Own reporting against sourced and influenced pipeline and bookings.
Track account engagement, pipeline progression, conversion metrics, and program effectiveness.
Partner with RevOps to identify pipeline gaps and develop strategies to improve conversion and sales velocity.
Manage marketing budgets and maximize investment efficiency.

Requirements

What you’ll need

8+ years of B2B marketing experience
Experience marketing to Financial Services organizations in a fast-paced technology or SaaS environment.
Experience across Asset Management, Wealth Management, Banking, or Insurance is preferred.
Proven success developing strategies that generate pipeline and influence revenue in complex enterprise sales environments.
Experience partnering closely with Sales and Customer Success leadership to develop joint go-to-market plans and drive business outcomes.
Strong understanding of account-based marketing principles, buying group engagement, and enterprise buying cycles.
Demonstrated ability to translate data and insights into actionable marketing strategies.
Excellent cross-functional leadership, stakeholder management, and executive communication skills.
Strong analytical mindset with experience measuring marketing performance across the funnel.
Ability to manage multiple priorities and thrive in a fast-paced, collaborative environment.

Benefits

Comp & perks

Seismic is committed to providing benefits and perks for the whole self.