Senior Field Marketing Manager – Financial Services

Seismic

Lead marketing strategy for North America Financial Services business driving pipeline and revenue growth. Collaborate with Sales and Customer Success to execute data-driven GTM plans.

Posted 7/10/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $100,000 - $153,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing strategies for Financial Services, with a strong focus on pipeline generation, account-based marketing, and cross-functional collaboration. Proven ability to translate data insights into actionable strategies while managing multiple priorities in a fast-paced environment.

Highest-signal resume keywords

B2B Marketing ExperienceFinancial Services MarketingAccount-Based Marketing PrinciplesCross-Functional LeadershipMarketing Performance Measurement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Pipeline Strategy DevelopmentGo-To-Market InitiativesData AnalysisCampaign ExecutionRevenue Influence Strategies

Soft Skills

Stakeholder ManagementExecutive CommunicationAnalytical MindsetCollaborationPrioritization

Industry Keywords

Asset ManagementWealth ManagementBankingInsuranceSaaS Environment

About the role

Key responsibilities & impact

Own Pipeline Strategy: Develop and execute the marketing strategy for the Financial Services segment, aligning investments to revenue and pipeline targets.
Translate business priorities into GTM initiatives that support customer expansion and new logo acquisition.
Assess market opportunities and recommend investment strategies based on business performance and market dynamics.
Execute ABX Programs & Events: Partner with Sales, Customer Success and RevOps to identify priority customers, buying groups and key opportunities, developing personalized programs and plays that support the customer buying journey.
Lead the planning and execution of strategic industry events, executive dinners and customer experiences, sales plays, content and campaigns.
Collaborate with Product, Product Marketing, Content and other marketing teams to deliver relevant messaging and campaigns for Financial Services audiences.
Lead Cross-Functional Execution: Serve as the primary marketing partner for Financial Services North America GTM leadership and team.
Align marketing initiatives with sales priorities through business reviews, account planning and pipeline discussions.
Advise teams with Marketing (i.e. Corporate Events, Campaigns, etc.) on targeting and messaging strategy.
Bring together stakeholders across Marketing, Sales, Customer Success and Partner teams to execute coordinated go-to-market programs.
Measurement and Performance Management: Own reporting against sourced and influenced pipeline and bookings.
Track account engagement, pipeline progression, conversion metrics, and program effectiveness.
Partner with RevOps to identify pipeline gaps and develop strategies to improve conversion and sales velocity.
Manage marketing budgets and maximize investment efficiency.

Requirements

What you’ll need

8+ years of B2B marketing experience, including experience marketing to Financial Services organizations in a fast-paced technology or SaaS environment.
Experience across Asset Management, Wealth Management, Banking, or Insurance is preferred.
Proven success developing strategies that generate pipeline and influence revenue in complex enterprise sales environments.
Experience partnering closely with Sales and Customer Success leadership to develop joint go-to-market plans and drive business outcomes.
Strong understanding of account-based marketing principles, buying group engagement and enterprise buying cycles.
Demonstrated ability to translate data and insights into actionable marketing strategies.
Excellent cross-functional leadership, stakeholder management and executive communication skills.
Strong analytical mindset with experience measuring marketing performance across the funnel.
Ability to manage multiple priorities and thrive in a fast-paced, collaborative environment.

Benefits

Comp & perks

Seismic's annual base salary range for this position will vary based on applicant's location, experience, job level, skills, and abilities as well as internal equity and alignment market data.
Eligible to participate in Seismic's incentive plans in addition to base salary.