SEIDOR

Requirements Analyst — Salesforce / Marketing Cloud Functional (Senior)

SEIDOR

full-time

Posted on:

Location Type: Remote

Location: Brazil

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Job Level

Senior

Tech Stack

CloudSQL

About the role

  • Serve as the functional and operational lead for the CRM & Marketing domain
  • Elicit and structure requirements with Marketing and Sales teams
  • Design journeys and automation strategies
  • Configure, parameterize, and operate Salesforce Marketing Cloud in a hands-on capacity
  • Lead workshops with Marketing, Sales, and Customer Service teams
  • Translate strategic marketing objectives into functional requirements
  • Identify roadmap opportunities and evolutions for the client
  • Create and maintain: Data Extensions (DEs); Attribute Groups; relationships between DEs; segmentations via filters and/or SQL; folder structure and governance
  • Create and configure: Emails; Content Builder; dynamic personalization; basic/intermediate AMPscript; Send Classification configuration; A/B testing; creation and maintenance of journeys
  • Configure: Entry Sources; Decision Splits; Wait Activities; data updates; integration with Sales Cloud; WhatsApp configuration; SMS; Push; opt-in/opt-out settings
  • Support the definition of templates and send/trigger rules

Requirements

  • No specific requirements listed.
Benefits
  • Equal opportunities for all
  • Support for your professional growth
  • Diversity is our strength!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Salesforce Marketing CloudSQLAMPscriptA/B testingdata extensionsdynamic personalizationjourney designautomation strategiesdata governancesegmentation
Soft Skills
leadershipcommunicationcollaborationrequirement elicitationstrategic thinkingworkshop facilitationorganizational skillsproblem-solvingclient managementstakeholder engagement