Performance Marketer / UA Specialist
Sei Labs
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • United States
Visit company websiteExplore more
About the role
- Plan, launch, and optimize paid campaigns across Meta, Google, TikTok, Twitter/X, Apple Search Ads, and emerging channels
- Own CAC targets and ROAS goals — you're accountable for efficient spend
- Build and manage audience targeting strategies including lookalikes, retargeting, and interest-based segments
- Collaborate daily with the video creator and creative team on ad concepts, testing new hooks, formats, and angles
- Design and execute structured creative testing frameworks (hook tests, CTA tests, format tests)
- Manage attribution and measurement, working with product/engineering on tracking infrastructure
- Analyze campaign performance, cohort quality, and downstream metrics (not just installs — retention, revenue)
- Scale what works, kill what doesn't, and maintain a testing velocity that keeps us ahead
Requirements
- Experience running performance marketing / UA campaigns for consumer apps
- Proven track record of managing $500K+ monthly budgets profitably
- Deep platform expertise in at least 2 of: Meta Ads, Google Ads, TikTok Ads, Apple Search Ads
- Strong quantitative skills — you live in dashboards, understand attribution models, and can do LTV/CAC math in your sleep
- Experience working with creative teams in a high-velocity testing environment
- Familiarity with MMPs (Adjust, AppsFlyer, Branch) and analytics tools
Benefits
- Health insurance
- Flexible work arrangements
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
performance marketinguser acquisitioncampaign optimizationaudience targetingcreative testingattribution modelingdata analysisLTV/CAC calculationsbudget management
Soft Skills
collaborationquantitative skillsproblem-solvingcreativityadaptability