Seetec

Head of B2B Marketing, Communications

Seetec

full-time

Posted on:

Location Type: Hybrid

Location: 🇬🇧 United Kingdom

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Salary

💰 £60,000 - £65,000 per year

Job Level

Lead

About the role

  • Lead the development and delivery of a high-impact B2B marketing and communications strategy for Seetec’s commercial services.
  • Shape go-to-market plans that support lead generation, client retention, referral programmes, and upsell/cross-sell opportunities across all commercial service lines.
  • Design sector-specific strategies tailored to the needs of priority industries.
  • Oversee the design and execution of employer-focused marketing campaigns.
  • Develop high-performing campaign assets including thought leadership, email marketing, landing pages, whitepapers, toolkits, videos, and case studies.
  • Use marketing automation platforms, CRM tools, and customer segmentation to deliver personalised and data-driven communications.
  • Drive Seetec’s visibility in the B2B market through integrated digital campaigns, thought leadership content, PR, events, and public speaking opportunities.
  • Ensure consistent and credible brand presence across all commercial platforms and marketing materials.
  • Own and report on all commercial B2B marketing KPIs, including lead generation, conversion rates, customer acquisition costs, campaign ROI, and retention metrics.
  • Ensure marketing performance is fully trackable and integrated with CRM, digital dashboards, and sales reporting.
  • Lead and develop a high-performing B2B marketing team, creating a culture of innovation, accountability, insight-led decision making, and continuous improvement.

Requirements

  • Educated to degree level in Marketing, Communications, Business, Management or a related field, or relevant equivalent experience.
  • Proven track record (5+ years) in a senior B2B marketing, communications or commercial strategy role, preferably within training, professional services or HR tech sectors.
  • Experience delivering successful lead generation, sales conversion, and client retention strategies and campaigns.
  • Experience with set up and effective use of tools like HubSpot, Zoom Info and Monday as well as the establishing of B2B websites to drive lead conversion.
  • Experience leading brand development, content marketing, digital performance, and sales enablement for employer audiences.
  • Familiarity with commercial and funded offers (e.g. apprenticeships, CIAG, business training) and public-private sector crossover.
  • Exceptional communicator and storyteller, with strong copywriting and messaging development skills.
Benefits
  • 25 days annual leave + Bank Holidays + Birthday Day off (with the opportunity to buy additional days)
  • 2 Volunteer Days
  • Pension - 5% Employee 5% Employer
  • Healthcare Cash Plan, incl. 3 x salary life assurance
  • Annual Salary Review
  • Refer A Friend Scheme
  • Free access to BenefitHub – an online portal with access to a wide range of retail discounts, cycle to work scheme and additional voluntary benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B marketingcommunications strategylead generationclient retentioncampaign ROIcontent marketingdigital performancesales enablementcopywritingdata-driven communications
Soft skills
exceptional communicatorstorytellinginsight-led decision makinginnovationaccountabilitycontinuous improvement