Seesaw Learning

Senior Lifecycle Marketing Manager

Seesaw Learning

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $90,000 - $105,000 per year

Job Level

Senior

About the role

  • Own the Teacher and Buyer personas globally, designing high-conversion lifecycle campaigns.
  • Build omnichannel "evergreen" campaigns focused on driving retention, expansion and engagement.
  • Align with Customer Experience teams to create consistent customer touch points for both teachers and administrators.
  • Partner with Product teams to build in-product touchpoints to improve product usage, education, and retention.
  • Use customer journey data to pilot A/B tests and personalization tactics that increase conversion.
  • Analyze campaign health regularly, turning raw data into actionable insights and executive-level performance updates.

Requirements

  • 5+ years of experience in Lifecycle Marketing, Growth Marketing, or Customer Marketing, ideally within a SaaS or EdTech environment
  • Strong record of writing clear, actionable marketing copy (for email, social, product etc) that elicits action with teachers and administrators.
  • Experience designing and executing rigorous split tests from subject lines to entire onboarding sequences.
  • A deep interest in the K-5 education landscape. You can translate complex product features into "teacher-friendly" benefits
  • The ability to collaborate seamlessly between Product and CX teams
Benefits
  • Medical/Dental + Orthodontics/Vision Coverage
  • 401(k) Match
  • Flexible Paid Time Off
  • Mindfulness First Fridays
  • Monthly Technology Stipend
  • Home Office Setup Stipend
  • Professional Development Stipend
  • Paid Parental Leave
  • Charitable Donation Matching
  • Volunteer Days
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Lifecycle MarketingGrowth MarketingCustomer MarketingA/B testingEmail marketingCopywritingData analysisCampaign managementPersonalization tacticsOnboarding sequences
Soft Skills
CollaborationCommunicationActionable insightsCreativityCustomer focus