Develop and scale localized demand gen for the US and new exploratory international markets through multi-channel marketing.
Own the lead-to-revenue lifecycle. You will define MQL/SQL criteria, manage lead scoring (along with Marketing Ops Manager), and partner Sales team (locally and globally).
Create "Marketing-in-a-Box" kits for resellers to drive independent demand, and execute co-marketing campaigns that incentivize partner-led growth.
Collaborate with internal marketing team to develop cross-collaborative strategy with Google Ads, LinkedIn Ads, Email Outreach, Social Media, Events and Conferences for high-value US targets and new international markets.
Be passionate about leveraging data to optimize your campaign strategy.

Requirements

Experience in K12 education and EdTech industry
A bachelor’s degree in education, marketing, or business
3-5 years of marketing experience, preferably in edtech or Saas
Deep understanding of multi-channel outreach such as Email Marketing, paid marketing, events and more
Experience using WordPress for content management
Familiarity and comfort working in a fast-paced environment
Excellent written and verbal communication skills
Experience working with sales teams to collaborate and develop effective sales tools
A problem-solver mindset and ability to think creatively towards a solution
A positive, friendly, enthusiastic, and approachable personality
Commitment to being results-oriented with a sense of urgency
A desire to learn, ask questions and try new things
A passion and enthusiasm for the education industry and what EdTech companies can offer districts, administrators, teachers and other primary stakeholders, through innovative solutions (US and in new exploring markets)
Nice to Have: Salesforce Experience

Benefits

Medical/Dental + Orthodontics/Vision Coverage
401(k) Match
Flexible Paid Time Off
Mindfulness First Fridays
Monthly Technology Stipend
Home Office Setup Stipend
Professional Development Stipend
Paid Parental Leave
Charitable Donation Matching
Volunteer Days

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

multi-channel marketinglead-to-revenue lifecycleMQL criteriaSQL criterialead scoringEmail Marketingpaid marketingeventsWordPressSalesforce

Soft Skills

excellent written communicationexcellent verbal communicationproblem-solvingcreativityresults-orientedsense of urgencyenthusiasmapproachabilitycollaborationadaptability