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Senior Team Lead, Paid Social
Seer InteractiveSenior Paid Social Lead driving full-funnel, tested advertising strategies across major social platforms at Seer Interactive, a digital marketing consultancy. Leading Paid Social teams, client accounts, AI transformation, and thought leadership.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Paid Social strategy across multiple platforms, including Meta, LinkedIn, TikTok, and Reddit, while leading and developing a team to drive client results and revenue growth. Proficient in data-driven decision-making and creative innovation to enhance campaign performance and client relationships.
Highest-signal resume keywords
Paid Social StrategyTeam LeadershipData-Driven RecommendationsAI Tools and WorkflowsClient Relationship Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Media ExpertiseCampaign ManagementData AnalysisCreative DesignMeasurement PlansSQL Basics
Soft Skills
Talent DevelopmentCoaching SkillsCollaboration
Tools & Technologies
ExcelGoogle SuiteData Visualization Tools
Industry Keywords
Full-Funnel StrategyEmerging ChannelsCross-SellingUp-SellingThought Leadership
Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Evangelize Seer's vision within Paid Social and collaborate with the Paid Media Leadership Team
- Drive full-funnel Paid Social strategy across Meta, LinkedIn, Pinterest, TikTok, Reddit, and other channels
- Collaborate with Creative and SEO divisions to grow client results
- Test, learn, and iterate using Seer's own accounts before rolling recommendations out to clients
- Apply Paid Media expertise across Paid Search, Display, and Programmatic channels
- Lead and develop a team of 4 to 6 direct reports
- Drive creative innovation and cross-division synergy
- Oversee day-to-day campaign strategy and management for 3 to 4 accounts
- Develop frameworks for building Seer's Paid Social book of business
- Build lasting client relationships and position the team as an extension of clients' teams
- Support divisional revenue growth through cross-selling and up-selling with business development
- Create scalable processes supporting AI transformation and holistic social strategy
- Advance Seer's public reputation through original points of view, case studies, and thought leadership
- Complete division training, support clients and direct reports, and run tests during the first 30 days
- Ramp up on accounts, develop direct reports, and document tested points of view by 60 days
- Independently own the book of business and team growth, with thought leadership in motion, by 90 days
Requirements
What you’ll need- Candidates must be based in the United States
- Ability to work continental US-based hours
- Experience leading and scaling a team of 2 or more direct reports
- Experience testing AI tools and workflows in paid media work
- Experience managing Paid Social campaigns across varied industries, engines, and management platforms
- Experience with emerging channels such as TikTok and Reddit
- Experience pitching full-funnel strategies incorporating creative design, supplemental marketing channels, and measurement plans
- Experience partnering with leadership on strategy or account decisions beyond one's own book of business
- Data-driven, holistic approach incorporating Creative, SEO, and Analytics
- Talent development and coaching skills
- Experience making data-driven, actionable recommendations
- Experience sharing knowledge through 1:1s, Lunch 'n Learns, webinars, blogs, case studies, or speaking engagements
- Proficiency with Excel, Google Suite, and data visualization tools
- Understanding of data sources, data constructs, and basics of SQL
Benefits
Comp & perks- Evaluation of compensation at least once a year
- Remote-first work arrangement
- Option to work from Seer's headquarters in Philadelphia
- Inclusive environment and equal opportunity employment