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Global ABX Marketing Manager
Seeq Corporation. Develop and implement comprehensive ABM/ABX strategies tailored to high-value accounts, ensuring alignment with Seeq’s overall business objectives and focusing on key industry verticals such as Oil & Gas, Chemicals, Power, etc.
About the role
Key responsibilities & impact- Develop and implement comprehensive ABM/ABX strategies tailored to high-value accounts, ensuring alignment with Seeq’s overall business objectives and focusing on key industry verticals such as Oil & Gas, Chemicals, Power, etc.
- Identify and prioritize target accounts based on value, fit, and engagement signals, leveraging insights from data analytics and market research.
- Create and execute multi-channel marketing campaigns that deliver personalized content and messaging to key stakeholders within target accounts, enhancing engagement and driving conversion.
- Launch and host webinars to drive engagement within Seeq’s target prospect accounts
- Work closely with sales teams to understand account-specific needs, share insights, and align marketing initiatives that support the sales process.
- Monitor and analyze campaign performance metrics, including engagement levels, lead generation, and pipeline impact, to continually optimize ABM/ABX efforts.
- Collaborate with content, product, and digital marketing teams to ensure consistent messaging and branding across all account-specific campaigns.
- Utilize marketing automation and analytics tools to track account engagement, measure campaign success, and refine strategies based on data-driven insights.
- Stay informed about industry trends and best practices in ABM/ABX, continuously seeking innovative approaches to enhance the effectiveness of marketing initiatives.
Requirements
What you’ll need- Bachelor's degree, preferably in sales, marketing, business, or related field.
- 5-7 years in B2B enterprise demand generation or account-based marketing (ABM/ABX), account segmentation and pipeline creation and acceleration.
- Close collaboration with Sales, BDR, and RevOps; ability to translate shared KPIs into joint plans and governance.
- Proficiency with growth and AI-powered platforms (e.g., 6sense or comparable, Marketo, Salesforce, and other ABM/ABX platforms) and turning data into action.
- Excellent program/project management, communication, and stakeholder alignment; able to influence without authority.
Benefits
Comp & perks- 12-week paid Seeq family leave
- Unlimited PTO
- Internet and mobile phone reimbursements
- Medical benefits
- Group term life insurance
- Short-term and long-term disability insurance pre-tax benefits
- Voluntary vision and dental (ortho)
- Vacation bonus program
- Employee Assistance Program
- Generous home office allowance
- Pet-friendly workspace
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
account-based marketingdemand generationaccount segmentationpipeline creationcampaign performance analysisdata analyticsmulti-channel marketingpersonalized content creationmarketing automationprogram management
Soft Skills
communicationstakeholder alignmentinfluence without authoritycollaborationproject management