SEA Expert, Digital Marketing Manager
SEEBURGER
full-time
Posted on:
Location Type: Office
Location: Bretten • Germany
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About the role
- Operational planning, implementation and optimization of SEA campaigns and AI-driven paid campaigns
- Generation of qualified leads and enhancement of brand presence
- Conducting A/B tests to optimize ads and landing pages
- Close collaboration with Content, SEO and Sales teams as well as external agencies
Requirements
- Experience in SEA campaign management and digital marketing strategies
- Knowledge of Google Ads, Microsoft Advertising, ChatGPT (paid)
- Experience in keyword research, competitive analysis and conversion optimization
- Experience in performance analysis & reporting
- Familiarity with Google Tag Manager, Google Analytics, Marketo/Customer Insights, SEMrush, Keyword Planner
- Experience with AI-supported tools to increase efficiency
- Basic knowledge of CMS and AI chatbots
Benefits
- Flexible working: trust-based working hours, remote work and up to 20 days available for workation
- 30 vacation days plus additional days for volunteer work, and your birthday off
- Christmas bonus, contribution to company pension scheme, childcare subsidy, bike leasing, Deutschlandticket (public transport pass), tax-free benefits via Edenred and private accident insurance
- Digital learning platforms, internal and external training opportunities
- Access to thousands of sports and wellness offerings
- Stress prevention programs, health days, vaccinations, quiet and activity rooms
- Modern campus workplace with coffee bar, cafeteria and complimentary drinks
- Company summer and winter parties, afterworks, sports groups, in-house band and participation in events such as the B2Run
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SEA campaign managementdigital marketing strategieskeyword researchcompetitive analysisconversion optimizationperformance analysisA/B testingAI-driven campaignslead generationbrand enhancement
Soft Skills
collaborationcommunication