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SEEBURGER

SEA Expert, Digital Marketing Manager

SEEBURGER

SEA Expert & Digital Marketing Manager responsible for SEA campaign management in a leading B2B software company. Focusing on data-driven marketing technologies and performance optimization.

Posted 4/17/2026full-timeBretten • 🇩🇪 GermanyMid-LevelSeniorWebsite

About the role

Key responsibilities & impact
  • Operational planning, implementation and optimization of SEA campaigns and AI-driven paid campaigns
  • Generation of qualified leads and enhancement of brand presence
  • Conducting A/B tests to optimize ads and landing pages
  • Close collaboration with Content, SEO and Sales teams as well as external agencies

Requirements

What you’ll need
  • Experience in SEA campaign management and digital marketing strategies
  • Knowledge of Google Ads, Microsoft Advertising, ChatGPT (paid)
  • Experience in keyword research, competitive analysis and conversion optimization
  • Experience in performance analysis & reporting
  • Familiarity with Google Tag Manager, Google Analytics, Marketo/Customer Insights, SEMrush, Keyword Planner
  • Experience with AI-supported tools to increase efficiency
  • Basic knowledge of CMS and AI chatbots

Benefits

Comp & perks
  • Flexible working: trust-based working hours, remote work and up to 20 days available for workation
  • 30 vacation days plus additional days for volunteer work, and your birthday off
  • Christmas bonus, contribution to company pension scheme, childcare subsidy, bike leasing, Deutschlandticket (public transport pass), tax-free benefits via Edenred and private accident insurance
  • Digital learning platforms, internal and external training opportunities
  • Access to thousands of sports and wellness offerings
  • Stress prevention programs, health days, vaccinations, quiet and activity rooms
  • Modern campus workplace with coffee bar, cafeteria and complimentary drinks
  • Company summer and winter parties, afterworks, sports groups, in-house band and participation in events such as the B2Run

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
SEA campaign managementdigital marketing strategieskeyword researchcompetitive analysisconversion optimizationperformance analysisA/B testingAI-driven campaignslead generationbrand enhancement
Soft Skills
collaborationcommunication