Validate the Narrative: Develop and A/B test various pitches and messaging strategies to identify the "Gold Standard" for different prospect segments.
Establish Feedback Loops: Create a systematic process to pull insights from the Sales team and communicate them back to Leadership to iterate on the company’s value proposition.
Deep-Dive Insight Gathering: Go a layer deeper on how our positioning lands by reviewing transcripts and call recordings to identify prospect pain points and pricing sensitivity.
Drive Consistency & Adoption: Monitor the use of the validated pitch across the sales organization, providing real-time feedback and coaching to ensure global alignment.
Build Training Cadence: Establish a sustainable rhythm for sales training and communications, ensuring the Sales and CS teams are updated on new talk tracks, objection handling, and competitive intelligence.
Scale the Function: Design and eventually execute certification programs to ensure every rep is proficient in our core narrative as the team grows.

Requirements

5+ years of experience in Sales Enablement, Product Marketing, or GTM Strategy within a B2B SaaS environment.
Proven track record of standing up an enablement or messaging function from scratch, with the ability to operate autonomously in a growth-stage company.
Messaging Expertise: Deep experience in pressure testing value propositions and evolving sales narratives based on market feedback.
Analytical Mindset: Proficiency in using Conversation Intelligence tools (e.g., Gong, Chorus) and CRM data to extract qualitative and quantitative insights.
Exceptional Communication: The ability to translate complex product features into simple, persuasive sales stories and training materials.
Collaboration Skills: Experience working cross-functionally with leadership to drive organizational alignment.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Sales EnablementProduct MarketingGTM StrategyMessaging ExpertiseAnalytical MindsetValue Proposition DevelopmentTraining DevelopmentA/B TestingFeedback Loop CreationCertification Program Design

Soft Skills

Exceptional CommunicationCollaboration SkillsCoachingInsight GatheringAutonomous OperationCross-Functional CollaborationAdaptabilityPersuasionOrganizational AlignmentTraining Cadence Establishment