Director, Account Management – Higher Education
Niche
Senior Product Marketing Manager
SECURENTITY
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Own the strategy and execution of product launches, positioning, messaging, and sales enablement that drives awareness, adoption, and revenue
- Work across Product, Sales, Marketing, and Customer Success to shape how the platform is positioned in the market and how buyers experience it across the customer journey
- Craft compelling, differentiated messaging across Clearstory’s platform, personas, and use cases
- Develop and evolve product story to reflect market shifts, product evolution, and customer language
- Serve as voice-of-customer in internal roadmap, brand, and campaign discussions
- Own the end-to-end marketing process for product launches and build repeatable launch processes that scale
- Partner with Product, Sales, and CS to ensure new features drive adoption and retention
- Create pitch decks, battle cards, one-pagers, and objection-handling resources and enable Sales with competitive insights and customer stories
- Interview customers and turn wins into authentic proof points
- Own competitive positioning, market research, and conduct win/loss analysis to refine messaging and sales strategy
- Launch, measure, and iterate campaigns for lead conversion and feature usage; support lifecycle and product-led growth initiatives
- Lead the work that fuels Clearstory’s next chapter of growth, including launch frameworks, sales tools, competitive insights, and customer narratives
Requirements
- 5–8 years of product marketing experience, ideally in B2B SaaS or vertical-specific tech (construction, field services, logistics, etc.)
- Proven track record building GTM programs and launching high-impact features or products
- Strong storytelling skills—able to turn product functionality into compelling customer outcomes
- Experience working closely with Sales, RevOps, Product, and Customer Success in a startup environment
- Fluency in tools like HubSpot, GA, CMS, and analytics platforms
- Bonus: familiarity with construction workflows and customer personas
