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Marketing

• Implement marketing campaigns. This includes promotional activities and materials, advertising, emails, SMS and online advertising campaigns.
• Analyze website analytics and manage social media platforms’.
• Monitor and analyze marketing metrics to evaluate campaign performance and identify areas for improvement.
• Write blog posts, social media posts and other marketing campaign content.
• Develop and present unique ideas for marketing campaigns.
• Conducting research to analyze competitive landscape, market trends and customer behavior and preparing reports by collecting, summarizing and analyzing data.
• Supporting the Marketing Director in establishing and evaluating a marketing strategy and plan by analyzing and assembling sales forecasts, updating calendars and organizing and planning promotional presentations.
• Communicating campaign deliverables, objectives and timelines to their team while providing instructions for promotion or use.
• Interaction with customers and vendors.
• Maintaining an inventory and directory of sales support materials making sure all resources are accurate and current while coordinating new material creation as needed.
• Continually seeking and researching new sources of prospective customers while providing recommendations to marketing and sales leadership.
• Perform other related duties as assigned.

Marketing Coordinator