Product Marketing Manager – RBP

Second Nature

Product Marketing Manager leading go-to-market strategy for Resident Benefits Package products. Collaborate across sales, marketing, and product teams to enhance messaging and market positioning.

Posted 6/12/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $103,000 - $115,000 per yearWebsite

About the role

Key responsibilities & impact

Own and evolve RBP messaging
Audit current-state RBP messaging across channels and assets to identify gaps, inconsistencies, and opportunities
Own and evolve positioning, messaging, and value props for our core RBP products to support internal training, external collateral, and product launches
Collaborate with Product on RBP launches to keep messaging and market needs in sync as the product evolves
Analyze property manager and resident adoption and engagement; consult Product and UX on optimization
Work closely with the Partnerships team to ensure cohesive, consistent messaging across our RBP product partners
Develop and maintain partner-facing materials that reflect current positioning and reinforce the RBP value story
Collaborate with Enablement on messaging rollouts through decks, one-pagers, battlecards, and product training materials
Collect feedback from internal teams and iterate as the product and pitch evolve
Serve as PMM owner for RBP launches, driving the go-to-market bill of materials from kickoff through enablement delivery
Own launch-critical assets including the overview deck, positioning doc, messaging doc, one-pager, and battlecard; coordinate with Enablement, Content, and Creative on assets they produce
Represent PMM in launch team meetings alongside Product, Enablement, Support, Legal, and RevOps, keeping GTM workstreams on schedule and unblocked
Track launch status, flag risks early, and escalate blockers to the appropriate exec sponsor
Conduct post-launch reviews to measure messaging effectiveness, sales adoption, and customer response, and feed findings back into future launches
Lead ongoing competitive intelligence, including tracking competitors, market trends, and customer pain points
Build and maintain competitive assets (battlecards, win/loss analysis, positioning guides) that keep Sales and CS equipped to win
Interview prospects, customers, and internal stakeholders to surface messaging gaps and strategic opportunities
Translate insights into recommendations and present to cross-functional teams to drive alignment and action

Requirements

What you’ll need

3–5 years of product marketing experience. B2B required, B2B2C a plus.
Experience refining and scaling product messaging across teams and channels
Experience creating marketing collateral (e.g., web pages, explainer videos, sales decks, and email campaigns).
Ability to explain technical concepts in simple terms for a non-technical audience.
Highly organized and self-directed — you’re comfortable turning ambiguity into clarity that drives action and results
Strong collaborator with cross-functional teams across Product, Sales, and Success
Bonus: background in proptech, customer marketing, or customer enablement

Benefits

Comp & perks

Health First: Medical, Dental, Vision, Life Insurance, & 401K Plan
Flexibility: Open PTO and sick days
The Product: Beyond the awards and 5-star reviews, our clients and customers love what they can do with the world’s first Resident Experience Platform
Diverse, Inclusive Culture: We embrace employees from all backgrounds with openness and respect
Training: A supportive team to help you grow your career and unlock your full potential
Growth: The opportunity to get in on the ground floor of a fast-growing startup that’s designing and developing an exciting category

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingmarketing collateral creationcompetitive intelligencemessaging developmentgo-to-market strategydata analysiscustomer engagement analysispost-launch reviewcross-functional collaborationB2B marketing

Soft Skills

highly organizedself-directedstrong collaborationability to simplify technical conceptsturning ambiguity into claritycommunicationfeedback collectioniterative improvementconsultative skillspresentation skills