Second Nature

Director, Demand Generation

Second Nature

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Lead Demand Channels
  • Oversee ABM, integrated campaigns, paid media, co-marketing, affiliate, referral, and customer marketing programs
  • Build multi-channel campaigns that generate pipeline, accelerate deals, and drive expansion revenue
  • Partner with Sales and RevOps to align programs with our Total Addressable Market coverage, SLAs, and forecast targets
  • Accelerate Pipeline Velocity
  • Own lifecycle and nurture programs to increase stage-to-stage conversion
  • Design targeted campaigns that move accounts from awareness to opportunity and support faster deal cycles
  • Optimize follow-up, triggers, and messaging to improve conversion and forecast accuracy
  • Drive Upsell and Expansion
  • Develop campaigns that expand existing customer revenue at the right time with the right products
  • Partner with Customer Success and Sales to identify and convert expansion opportunities efficiently
  • Activate customer advocacy programs that drive referrals, reviews, testimonials, and case studies
  • Align Marketing with Outbound Sales
  • Coordinate marketing air cover with SDRs and Sales to increase engagement in target accounts
  • Execute personalized, multi-touch campaigns at scale that accelerate deal progression and improve close rates
  • Operational Excellence
  • Build repeatable, scalable frameworks for pipeline generation and expansion
  • Implement AI workflows and agents to streamline the mundane, repetitive tasks to accelerate impact
  • Own funnel definitions, attribution, and reporting, partnering with Sales and RevOps
  • Monitor performance, optimize programs, and make disciplined investment decisions

Requirements

  • 7–10+ years in B2B SaaS demand generation, growth, or revenue marketing roles
  • Experience owning pipeline and bookings for mid-market and enterprise segments in a sales-led model
  • Expertise across ABM, integrated campaigns, paid media, partnerships, affiliate/referral, and lifecycle marketing
  • Deeply fluent in marketing automation and CRM platforms (ideally HubSpot and Salesforce) and know how to put them to work
  • Experience evaluating, implementing, and operating ABM platforms (e.g., 6sense or Demandbase) to scale account-based marketing programs
  • Strong operational background with attribution modeling, and forecasting
  • Experience leading and scaling high-performing teams
  • Executive-level communicator capable of simplifying complex strategy into focused action
Benefits
  • Health First: Medical, Dental, Vision, Life Insurance, & 401K Plan
  • Location: Work remotely from anywhere in the US
  • Flexibility: Open PTO and sick days
  • The Product: Beyond the awards and 5-star reviews, our clients and customers love what they can do with the world’s first Resident Experience Platform
  • Diverse, Inclusive Culture: We embrace employees from all backgrounds with openness and respect
  • Training: A supportive team to help you grow your career and unlock your full potential
  • Growth: The opportunity to get in on the ground floor of a fast-growing startup that’s designing and developing an exciting category
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationpipeline managementaccount-based marketing (ABM)integrated campaignspaid medialifecycle marketingattribution modelingforecastingcampaign optimizationcustomer advocacy
Soft Skills
leadershipcommunicationoperational excellencestrategic thinkingteam buildingcollaborationproblem-solvingadaptabilityexecutive communicationsimplifying complex strategies