Social Media Manager

• Lead social media strategy by developing and guidance social media strategies for clients, aligning with broader brand and communication goals
• Direct the development of platform-appropriate content, including calendars and creative, in partnership with Design
• Act as a strategic partner to clients, presenting ideas, plans, offering guidance and POV, and translating communications goals into social execution
• Stay current with social media platform updates, trends, tools, and best practices; inform the cross-functional Second Melody team and apply to client execution
• Oversee and manage the delivery of social campaigns across channels for all Second Melody brands by collaborating with Account, Brand Strategy and Design partners; ensure consistency, quality and delivery of all social execution on time and within budget
• Monitor and report on performance metrics, extracting insights to refine strategy and demonstrate impact; share data insights and recommendations with clients
• Provide strategic recommendations grounded in a solid understanding of client objectives, challenges, opportunities, and competition with an omnichannel view
• Partner with media vendors or internal teams to develop paid social strategies that complement organic efforts and drive measurable outcomes
• Partner with Account Managers and clients to understand strategic branding needs and objectives
• Contribute to agency thought leadership by identifying opportunities for growth, case studies, or social presence
• Effectively communicate the value proposition of Second Melody
• Foster and inspire a deeply collaborative culture across teams
• Present social strategy ideas to clients with cross-functional team members; solicit feedback, providing agency POV when appropriate and solutions to challenges
• Balance multiple clients and fast-paced timelines, delivering work on time and within budget
• Work within agency systems and processes
• Directly manage Social/Brand Communications team members, overseeing workload, daily tasks, training, feedback and career development opportunities, execute annual reviews
• Help identify need for talent and potential candidates for employment within Social Strategy/Brand Communications team; interview and serve as key decision-maker
• Manage external vendors for paid social campaigns, in partnership with Account/Project Management colleagues

Social Media Director

Social Media Manager – Medical Nutrition

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Senior Manager, Social Media Marketing