Performance Marketing Lead

Second Front Systems

Performance Marketing Lead at Second Front Systems focusing on demand generation and pipeline growth. Collaborating across Growth, Sales, and Partnerships to drive measurable results.

Posted 4/13/2026full-timeRemote • Colorado, Maryland, North Carolina, Texas, Virginia • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Own quarterly and annual sales-qualified pipeline targets with clear accountability for ROI.
Build and execute an integrated performance marketing strategy spanning paid media, SEO, content, events, partnerships, and sales-led programs.
Lead a structured growth experimentation program across channels, running continuous tests to improve conversion, efficiency, and pipeline velocity.
Manage hands-on paid acquisition across LinkedIn, Google, and emerging platforms, optimizing budget allocation for pipeline impact.
Identify and validate new demand channels through controlled pilots and data-driven analysis.
Build and scale SEO and content programs that generate qualified inbound demand while maintaining high production standards.
Apply AI-enabled workflows to accelerate campaign development, audience targeting, personalization, and performance analysis.
Own full-funnel performance, including landing page optimization, conversion rate improvement, lifecycle nurture, and lead scoring.
Partner with Events to maximize pipeline impact before, during, and after strategic activations.
Collaborate with Partner Marketing to drive joint demand initiatives that expand reach and accelerate deal cycles.
Develop clear attribution models that connect multi-channel activity to sales-qualified pipeline and revenue.
Create repeatable playbooks and systems that scale as the company grows.

Requirements

What you’ll need

6+ years of experience in B2B performance or demand generation marketing.
Proven track record of generating measurable sales-qualified pipeline, not just leads.
Strong hands-on experience managing paid advertising platforms.
Experience driving SEO and content programs that produce qualified demand.
High standards for content quality and marketing production.
Proficiency with modern marketing tools and AI-enabled workflows.
Comfort operating in ambiguous, fast-moving startup environments.
Strong analytical mindset and experience working with performance data.
Excellent cross-functional collaboration and communication skills.
A passion for our mission to strengthen national security.
Preferred: Experience marketing to defense or federal customers (B2G) and in high-growth startup environments.

Benefits

Comp & perks

U.S. citizenship required due to government contract requirements
Candidates must reside in approved hiring hubs: DC/Maryland/Virginia, Raleigh/Durham/Chapel Hill, NC, Denver/Colorado Springs, CO, Dallas/Fort Worth, TX

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

performance marketingSEOcontent marketingpaid mediaconversion rate optimizationdata analysisattribution modelinglead scoringcampaign developmentgrowth experimentation

Soft Skills

analytical mindsetcross-functional collaborationcommunication skillsaccountabilityadaptabilitystrategic thinkingproblem-solvingcreativityleadershiporganizational skills