Product Marketing Lead

SeatGeek

. Craft differentiated, unified positioning, messaging, RTBs and go-to-market plans for our product solutions, with a prioritized focus on our enterprise audiences and their fans .

Posted 7/14/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $125,000 - $182,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing with a focus on developing effective go-to-market strategies, messaging, and pricing initiatives for complex products in the live event technology sector. Strong ability to analyze market insights and foster cross-functional collaboration to drive product growth.

Highest-signal resume keywords

Product Marketing ExperienceGo-To-Market Strategy DevelopmentPricing Initiatives LeadershipExcellent Communication SkillsCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningMessaging Hierarchy DevelopmentContent Strategy PlanningMarket AnalysisCompetitive InsightsSales Asset CreationClient Needs AssessmentGrowth Strategy ImplementationPricing StrategyAnalytical Skills

Soft Skills

Proactive Self-StarterOwnership MentalityProblem-SolvingPresentation SkillsCollaboration

Industry Keywords

Live Event TechnologyEnterprise AudiencesClient SuccessComplex Business ModelsRegulatory EnvironmentsConsumer AudiencesMarket InsightsCompetitive AnalysisCross-Functional PartnersGrowth Companies

About the role

Key responsibilities & impact

Craft differentiated, unified positioning, messaging, RTBs and go-to-market plans for our product solutions, with a prioritized focus on our enterprise audiences and their fans
Develop a comprehensive understanding of product offerings for both clients and fans, a deep understanding of our client base and their core needs, our differentiators v. key competitors, and the biggest opportunities for us to grow
Create programs and content that help our clients and their fans get the most value out of SeatGeek products
Contribute to core sales and marketing assets such as pitch decks, case studies, one-pagers, and more
Maintain strong relationships with XFN partners to both enhance their work and successfully complete your own, including Product, Marketing, Comms, Sales, Client Success, Analytics, and Finance
Leverage competitive and customer insights to drive pricing and packaging for new and existing products

Requirements

What you’ll need

8+ years of product marketing experience, ideally with experience working in unique industries with complex business models, major competition, or interesting regulatory environments
Proven track record of taking high-profile products and features to market for growth companies with business and consumer audiences
Ability to articulate the essence of complex products and the value they create. Can develop a strong messaging hierarchy and effective content strategy plan
Willingness and know-how to quickly, and deeply, understand the market (live event technology), our customers (teams, leagues, artists and fans) and competition
Experience leading or contributing to pricing initiatives, including taking new pricing or packages to market
Excellent written and verbal communication skills. Must be comfortable presenting and sharing work with leadership
Proactive self-starter with an ownership mentality. Solutions over problems, north-star over specific roadmap, and balancing analytical skills with gut decisions

Benefits

Comp & perks

Equity stake
Discretionary annual bonus
Flexible work environment, allowing you to work as many days a week in the office as you’d like or 100% remotely
A WFH stipend to support your home office setup
Unlimited PTO
Eligible for the SG discretionary annual bonus based on individual and company performance
Up to 16 weeks of fully-paid family leave
401(k) matching
Student loan matching program
Health, vision, dental, and life insurance
Up to $25k towards family building, reproductive health services and Gender-affirming care
$500 per year for wellness expenses
Subscriptions to Headspace (meditation), Headspace Care (therapy), and One Medical
$360 per quarter to spend on tickets to live events
Annual subscription to Spotify, Apple Music, or Amazon music