Lifecycle Marketing Manager

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Lifecycle Marketing Manager responsible for customer engagement strategies at B2B SaaS firm. Collaborating across teams to improve customer journeys and optimize lifecycle marketing processes.

Posted 7/27/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Lifecycle Marketing and Marketing Automation, with a strong focus on developing and optimizing multi-channel campaigns and automated customer journeys. Proficient in audience segmentation and performance monitoring to drive engagement and revenue growth.

Highest-signal resume keywords

Lifecycle MarketingMarketing AutomationAudience SegmentationA/B TestingB2B SaaS Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingCRM MarketingGrowth MarketingDemand GenerationLead Scoring ModelsBehavioral TriggersSegmentation FrameworksAutomated Customer JourneysMulti-Channel CampaignsPerformance Monitoring

Soft Skills

CollaborationStrategic ThinkingProcess Documentation

Tools & Technologies

Customer.ioHubSpotMarketoBrazeIterableN8NSalesforceSegmentAmplitudeLanding Page Tools

Industry Keywords

B2B SaaSHigh-Growth TechnologyRevenue OperationsProduct-Led GrowthCustomer Success

About the role

Key responsibilities & impact

Own the end-to-end lifecycle marketing strategy across prospect, trial, customer, and expansion journeys.
Design, build, and optimize multi-channel campaigns across email, in-app messaging, SMS, and marketing automation platforms.
Create nurture programs for prospects, free users, customers, and expansion opportunities.
Manage lifecycle automation infrastructure, including Customer.io, Claude, N8N, audience segmentation, behavioral triggers, lead scoring, workflow logic, and documentation.
Develop audience segmentation strategies based on personas, funnel stage, firmographics, product behavior, and use cases.
Partner with Product and Growth teams to improve onboarding, activation, feature adoption, and product-led growth initiatives.
Monitor lifecycle performance across engagement, conversion, activation, retention, expansion, MQL velocity, and pipeline influence.
Design and execute A/B tests across messaging, timing, offers, and customer journeys to improve business outcomes.
Collaborate cross-functionally with Marketing, Sales, Product, Customer Success, and Revenue Operations to align lifecycle programs with revenue goals.
Document processes, automation workflows, and lifecycle playbooks to support long-term scalability.

Requirements

What you’ll need

3+ years of experience in Lifecycle Marketing, CRM Marketing, Growth Marketing, Demand Generation, or Marketing Automation within a B2B SaaS or high-growth technology company.
Demonstrated success building and optimizing automated customer journeys from strategy through execution.
Marketing Automation Experience with platforms such as: Customer.io, HubSpot, Marketo, Braze, Iterable, N8N, Claude, Codex, Similar marketing automation platforms.
Technical Skills Experience with: Salesforce, Segment, Amplitude, Landing page tools, Customer data platforms, Lead scoring models, Behavioral triggers, Segmentation frameworks.
Bachelor's degree or equivalent practical experience in Marketing, Growth, Revenue Operations, Lifecycle Marketing, or a related field.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Professional development opportunities