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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing integrated demand generation strategies, managing substantial marketing budgets, and leading high-performing marketing teams. Proficient in applying AI and automation to enhance marketing productivity and customer acquisition efficiency.
Highest-signal resume keywords
Demand Generation StrategyMarketing Pipeline ManagementPaid Media Budget ManagementAI and Automation ApplicationTeam Leadership and Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationLifecycle MarketingProduct MarketingMarketing OperationsAnalyticsAttribution PracticesForecastingPerformance ManagementConversion OptimizationCustomer Acquisition
Soft Skills
Executive CommunicationPartnership BuildingLeadershipAccountabilityStrategic Thinking
Tools & Technologies
Marketing TechnologyAutomation ToolsData Analytics PlatformsPerformance Management SystemsAttribution Software
Industry Keywords
B2B SaaSSales TechnologyGrowth StageMarket PositioningBrand Strategy
About the role
Key responsibilities & impact- Develop and execute an integrated demand gen 360 marketing strategy aligned with Seamless’s revenue, growth, and market-positioning objectives.
- Build a predictable and efficient pipeline engine across paid, organic, lifecycle, product-led, partner, and outbound-supported channels.
- Own marketing-sourced and marketing-influenced pipeline, revenue contribution, customer acquisition efficiency, and full-funnel conversion.
- Scale paid acquisition from approximately $250,000 per month toward materially larger investment levels while maintaining disciplined performance and return thresholds.
- Strengthen Seamless’s category position through differentiated messaging, brand strategy, market education, and executive thought leadership.
- Advance Seamless’s transition toward an integrated product-led and sales-assisted growth model.
- Partner with Sales, Product, Customer Success, Revenue Operations, Finance, and Data to improve the customer journey from first interaction through expansion.
- Establish disciplined attribution, forecasting, experimentation, and performance-management practices.
- Build, organize, and lead a high-performing marketing team with clear accountability, strong functional leadership, and measurable operating standards.
- Apply AI, automation, and modern marketing technology to increase execution speed, quality, personalization, and efficiency.
- Manage marketing investment, vendor relationships, organizational capacity, and resource allocation against company priorities.
- Serve as an executive partner to the CEO and leadership team on growth strategy, market positioning, and company planning.
Requirements
What you’ll need- Built and scaled a high-performing marketing organization within a growth-stage B2B SaaS, sales technology, data, AI, or adjacent technology company.
- Owned substantial marketing-sourced pipeline, revenue, customer acquisition, and growth targets.
- Led multiple marketing functions, including demand generation, lifecycle marketing, product marketing, brand, marketing operations, analytics, and product-led growth.
- Managed significant paid-media and customer-acquisition budgets with clear accountability for efficiency and return.
- Improved conversion across complex, high-volume funnels spanning freemium, self-service, sales-assisted, and enterprise motions.
- Built strong partnerships with Sales, Product, Finance, Revenue Operations, Data, and executive leadership.
- Recruited, developed, and led senior marketing leaders and high-performing functional teams.
- Implemented disciplined attribution, forecasting, performance management, and experimentation practices.
- Applied AI and automation to materially improve marketing productivity, personalization, decision-making, or customer acquisition.
- Operated effectively in a founder-led or highly accountable growth environment where speed, ownership, and measurable outcomes matter.
- Communicated clearly at the executive and Board levels and translated complex marketing performance into business decisions.
- A bachelor’s degree is preferred. An equivalent combination of education, executive leadership experience, and demonstrated business results will be considered.
Benefits
Comp & perks- Medical, dental, and vision insurance
- Health Savings Account and Flexible Spending Account options
- 401(k) retirement plan with company matching contributions
- Company-paid life insurance, accidental death and dismemberment, and short-term disability coverage
- Voluntary supplemental insurance options
- Employee Assistance Program
- Annual wellness reimbursement
- Paid time off, company holidays, and paid parental leave for birthing and non-birthing parents
- Remote-first work environment with home-office support
- Company-sponsored Give Back volunteer days
- Employee discount and perks program
- Professional development, ongoing learning, coaching, and career-growth opportunities
