Senior Manager – Digital Content Strategy
Seagate Technology
full-time
Posted on:
Location Type: Remote
Location: Alabama • Arizona • United States
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Salary
💰 $144,000 - $209,000 per year
Job Level
About the role
- Set digital content strategy informed by research, including market data, sales priorities, customer and partner listening, and content performance
- Optimize top-of-funnel digital content across channels and ensure the necessary resources and processes are in place
- Collaborate closely with leads of brand marketing, creative, social media, and events teams to bring content to life across mediums
- Work in tandem with marketing campaigns lead and product marketing managers to connect user journeys from top-of-funnel through to bottom-of-funnel
- Scale digital content globally through sales, partner teams, and local community managers so content resonates with local audiences
- Communicate strategies and plans to internal and external stakeholders
- Collaborate closely with agency partners to ideate and execute digital content
Requirements
- Extensive experience in digital content strategy
- Leading content creators, particularly writers and agency resources, in creating a cohesive digital content voice and approach
- Experience driving a data-informed digital content program
- Setting digital content strategy across team peers and communicating that strategy to internal stakeholders
- Previous experience with responsibility for digital content strategy at a B2B and B2C technology company
- Run global-to-local digital content strategies
- Experience running paid digital content programming including contributed articles, content syndication, and branded digital (newsletters, etc.)
Benefits
- Eligibility to participate in discretionary bonus program
- Medical, dental, vision, and life insurance
- Short-and long-term disability
- 401(k)
- Employee stock purchase plan
- Health savings account
- Dependent care and healthcare spending accounts
- Paid time off including 12 holidays
- Flexible time off provided pursuant to Seagate policy
- Minimum of 48 hours of paid sick leave
- 16 weeks of paid parental leave
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital content strategydata-informed digital content programcontent syndicationbranded digital contentpaid digital content programmingtop-of-funnel content optimizationbottom-of-funnel user journey connectionglobal-to-local content strategiescontent performance analysiscohesive digital content voice
Soft Skills
collaborationcommunicationleadershipstrategic thinkingstakeholder managementcreativityteamworkideationresource managementcustomer listening