Marketing Analyst

• Analyze marketing campaigns and provide clear recommendations to improve performance.
• Identify opportunities to improve conversion rates by analyzing user behaviour, anomalies, and A/B test results.
• Automate analytical tasks and create reports in Power BI/Looker Studio based on marketing data models developed with the Data Engineer.
• Regularly review key marketing metrics and provide hypotheses for future analyses..
• Support the PPC team in tracking and improving the effectiveness of advertising campaigns.
• Develop and implement an effective attribution model for our SaaS product.
• Perform ad-hoc analyses to address critical business questions in a timely manner.
• Collaborate with the analytics team to enhance our analytics stack, improving its performance and scalability.

Senior Marketing Analyst

CRM Marketing Analyst