SDC (Statistics & Data Corporation)

Marketing Lead

SDC (Statistics & Data Corporation)

full-time

Posted on:

Location Type: Hybrid

Location: Hyderabad • 🇮🇳 India

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Job Level

Senior

About the role

  • Develop and direct communication strategies and tools in alignment with marketing goals and company objectives using an integrated mix of communications, channels and tactics.
  • Responsible for identifying and implementing new strategies to increase new and quality inbound leads, including marketing-qualified leads, through development and execution of integrated marketing campaigns through multiple channels that produce measurable revenue results. Oversees measurement and reporting, using insights to refine strategies and approach as appropriate.
  • Oversee the lead development processes and workflows, including determining the appropriate workflows are established in HubSpot and Salesforce and other business development tools, and ensuring inside and employees are appropriately trained and using the workflows effectively.
  • Optimize marketing automation and lead nurturing processes through email, content, and social channels.
  • Develop and execute campaigns to defined audiences through appropriate channels, technologies and venues.
  • Manage the corporate website, including regularly monitoring metrics to identify opportunities to continuously optimize and improve the existing site. Manage SEO and SEM initiatives.
  • Manage marketing technology solutions including HubSpot and other tools as needed.
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
  • Select and manage resources and vendors necessary to achieve objectives within budget.
  • Optimize the brand, including refining of identity and messaging and updating and optimizing core assets and materials accordingly.
  • Interact and organize with other team members in the day-to-day performance of their jobs.
  • Responsible for the career development and mentorship of any direct reports.
  • Collaborate with internal CRM administrators to develop reports and ensure the integrity of data is maintained and optimized.
  • Other related duties as assigned.
  • Adherence to all essential systems and processes that are required at SDC to maintain compliance to business and regulatory requirements.

Requirements

  • Exceptional written and verbal communication skills
  • Skilled in digital marketing strategies including email marketing, PPC, social media, etc.
  • Fast learner who finds simple and creative solutions to complex problems
  • Strategic thinker with track record of data-driven decision-making
  • Finisher with keen attention to detail
  • Ability to thrive working independently and cross-functionally managing multiple viewpoints
  • Tech-savvy with expert proficiency in MS Office (Word, PowerPoint, Excel)
  • Experience with other marketing-related technologies such as Salesforce, HubSpot, Google Analytics, Google Ads, GoToWebinar, Prezi, Adobe Illustrator, ZoomInfo, LinkedIn Ads, and/or similar technologies
  • Graphic design skills preferred
  • Experience marketing B2B services a plus, preferably in a scientific or highly regulated industry
  • Bachelor's degree or an equivalent combination of education and experience.
  • Skilled in managing demand generation initiatives and digital strategies; experience with marketing and sales automation software solutions.
  • Exceptional cross-functional skills, with proven experience managing complex projects with multiple stakeholders.
  • Entrepreneurial spirit, to work on everything from strategy to executing event logistics.
  • Self-starter, comfortable with ambiguity, excellent problem-solving skills.
  • 2+ years of progressive experience in B2B growth marketing or product marketing.
  • Experience leading a variety of marketing initiatives in small, growth-oriented pharma development companies.
  • Experience with HubSpot.
  • Experience with Salesforce.
  • Healthcare industry experience.
Benefits
  • We are committed to developing our employees. We recognize achievements, provide growth opportunities and career advancement, offer a flexible work schedule, engaging work culture and employee benefits.
  • We are passionate about our company culture. Our recognition program is directly tied to our core values of Energy, Integrity, Engagement, Innovation, Ownership, and Commitment.
  • We strive to provide a place of belonging to our employees with fun and engaging activities from SDC’s culture club.
  • We are constantly growing and innovating to support our client and employee needs. Global in nature, we bring diverse perspectives enabling our growth in this ever-evolving industry.
  • With a proven track record, SDC has been successfully executing client clinical programs since 2005.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital marketing strategiesemail marketingPPCsocial media marketingdemand generationdata-driven decision-makinggraphic designmarketing automationSEOSEM
Soft skills
written communicationverbal communicationstrategic thinkingattention to detailproblem-solvingcross-functional collaborationentrepreneurial spiritself-starterfast learnermentorship