Marketing

• Develop and direct communication strategies and tools in alignment with marketing goals and company objectives using an integrated mix of communications, channels and tactics.
• Responsible for identifying and implementing new strategies to increase new and quality inbound leads, including marketing-qualified leads, through development and execution of integrated marketing campaigns through multiple channels that produce measurable revenue results. Oversees measurement and reporting, using insights to refine strategies and approach as appropriate.
• Oversee the lead development processes and workflows, including determining the appropriate workflows are established in HubSpot and Salesforce and other business development tools, and ensuring inside and employees are appropriately trained and using the workflows effectively.
• Optimize marketing automation and lead nurturing processes through email, content, and social channels.
• Develop and execute campaigns to defined audiences through appropriate channels, technologies and venues.
• Manage the corporate website, including regularly monitoring metrics to identify opportunities to continuously optimize and improve the existing site. Manage SEO and SEM initiatives.
• Manage marketing technology solutions including HubSpot and other tools as needed.
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
• Select and manage resources and vendors necessary to achieve objectives within budget.
• Optimize the brand, including refining of identity and messaging and updating and optimizing core assets and materials accordingly.
• Interact and organize with other team members in the day-to-day performance of their jobs.
• Responsible for the career development and mentorship of any direct reports.
• Collaborate with internal CRM administrators to develop reports and ensure the integrity of data is maintained and optimized.
• Other related duties as assigned.
• Adherence to all essential systems and processes that are required at SDC to maintain compliance to business and regulatory requirements.

Marketing Lead

Technical Consultant – Oracle Marketing Cloud