Senior Creative Strategist, Performance Marketing

Scribe

Senior Creative Strategist developing and optimizing Meta ads for performance marketing. Collaborating with a high-caliber team to create compelling concepts and drive acquisition.

Posted 6/8/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $89,000 - $130,000 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

creative strategyscriptingstoryboardingvideo editingperformance marketingad creative productionmetrics analysispaid social advertisingtesting and iterationcustomer acquisition

Soft Skills

clear communicationcollaborationcreativitystorytellinginsight-driven thinkingadaptabilityattention to detailnarrative integrityboldnessanalytical thinking

Tools & Technologies

Meta advertising platformad formatsperformance metricscreative briefsvideo production toolsdesign softwareanalytics toolssocial media platformscontent management systemsproject management tools

Industry Keywords

paid social performance marketingcustomer acquisitioncreative productionagency experiencein-house experiencealgorithmic behaviorsperformance creativecultural shiftscompetitive analysisemerging creative techniques

About the role

Key responsibilities & impact

Own the end-to-end creative process for Meta, turning research and insights into high-converting concepts, scripts, briefs, and storyboards that consistently capture attention and drive new Scribe users.
Create, produce, and test 100+ ad creatives a month, moving quickly from idea to execution while maintaining a relentless focus on clarity, storytelling, and measurable impact.
Translate performance signals into creative strategy, using metrics like Hook Rate, Hold Rate, CTR, CPE, and CPA to understand what’s working, why it’s working, and what to produce next.
Push the boundaries of paid social creative, experimenting with new formats, visual styles, and production approaches that break through the feed and differentiate Scribe in the market.
Collaborate closely with creators, editors, and designers, writing briefs that bring ideas to life at scale while preserving narrative intent and creative integrity.
Stay up-to-date to cultural shifts, platform changes, and emerging creative techniques, applying the latest insights from Meta, competitive analysis, and the creator ecosystem to keep Scribe ahead of the curve.
Challenge conventional best practices with bold, insight-backed ideas that raise the bar for what performance creative can look like — and prove it through testing and results.

Requirements

What you’ll need

4-6 years of experience in paid social performance marketing, with a strong track record of developing, launching, and iterating creative that drives meaningful customer acquisition
2-3+ years of experience specifically in a creative strategy role, not just production or media buying
Hands-on creative craft experience, including scripting, storyboarding, and video editing
Experience in both agency and in-house environments
Strong performance fluency, including familiarity with Meta’s ad formats, placements, and algorithmic behaviors
Clear communication skills, both written and verbal, with the ability to articulate the 'why' behind every concept, script, and test you run.

Benefits

Comp & perks

Some of the nicest and smartest teammates you’ll ever work with
Competitive salaries
Comprehensive healthcare benefits
Equity in a hypergrowth startup
Flexible PTO
401k
Parental Leave
Commuter Benefits (SF office employees)
WFH Stipend