Senior Director of Growth Marketing

Screencastify

Senior Director of Growth Marketing at Castify, leading revenue growth strategies for innovative educational technology. Overseeing marketing initiatives and collaborating with sales for increased customer engagement.

Posted 5/18/2026full-timeChicago • Illinois • 🇺🇸 United StatesSenior💰 $150,000 per yearWebsite

About the role

Key responsibilities & impact

Understand and own the full marketing lifecycle.
Develop and execute marketing strategies to drive revenue growth while collaborating closely with the Sales team.
Align Marketing initiatives to closed revenue.
Leverage B2C demand to drive B2B sales.
Create a consistent outbound sales and marketing motion.
Define and own a comprehensive communication framework across the customer and product journey, leveraging email, notifications, in-product prompts, and other channels to drive engagement and retention.
Serve as the go-to product expert, creating sales enablement materials, customer-facing content, and internal training programs to support customer success and sales teams.
Conduct user interviews, analyze customer needs, and gather market insights to inform messaging, positioning, and go-to-market strategies.
Represent Screencastify at conferences, industry events, and customer meetings, advocating for the brand and gathering insights to improve market positioning.
Lead and inspire a small marketing team, providing guidance, strategy, mentorship, and constructive feedback.
Implement coaching strategies to enhance the performance of the marketing team, fostering a collaborative and high-performance culture that drives increased sales, top of funnel traffic, and conversions.
Work closely with the executive team to develop and execute strategic marketing plans aligned with the company's overall objectives.
Drive initiatives to reach new accounts and expand the company's market share within the K-12 education sector while launching new campaigns to expand into new markets such as post-secondary education and corporate.
Align our messaging and value proposition with market needs.
Establish and monitor key performance indicators (KPIs).
Provide regular, detailed reports on individual and team performance, identifying areas for improvement and success.
Collaborate with product development, sales, and customer success teams to ensure alignment with company-wide initiatives.
Act as a liaison between the marketing team and other departments to foster a cohesive and collaborative work environment.

Requirements

What you’ll need

Have proven experience as a successful Marketing Director in a SaaS environment driving growth.
Demonstrate exceptional leadership and coaching skills with a track record of improving outcomes at each phase of the customer journey.
Bring an entrepreneurial mindset with the ability to contribute to the development of marketing strategies and adapt to market changes.
Have excellent communication, negotiation, and interpersonal skills.
Are a self-driven problem solver with a results-oriented approach.
Have experience with marketing a product in the Chrome Web Store.

Benefits

Comp & perks

Competitive Compensation. We take a data-driven approach to our compensation strategy so all employees are paid competitively and fairly.
401(k) & Annual Performance Bonus Opportunity. We want to invest in present you and future you, which is why we offer a 401(k) match + Annual Performance Bonus opportunity.
Flexible Time Off (FTO) Policy. We recognize that time off to rest and recharge is important. The Flexible Time Off Policy (FTO) is designed for our employees to do just that -- balance work and life while maintaining well-being.
Parental Leave. Generous paid time off for parents to bond with the newest addition to their family!
Medical, Dental, & Vision Insurance. We offer comprehensive health benefits, including medical, dental, and vision insurance. Plus, all employees receive a free One Medical membership.
Divvy Bike Membership. If you’re in Chicago, take advantage of an annual Divvy membership -- on us.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing strategiesrevenue growthsales enablementcustomer-facing contentuser interviewsmarket insightskey performance indicatorsSaaS marketingChrome Web Store marketing

Soft Skills

leadershipcoachingcommunicationnegotiationinterpersonal skillsproblem solvingresults-orientedentrepreneurial mindset