Content Marketing Lead

Scratch Financial

Content Marketing Lead managing content strategy and execution for Scratch, a veterinary fintech provider. Collaborating with marketing and product teams to influence pipeline outcomes and engage veterinary practices.

Posted 6/6/2026full-timePasadena • California • 🇺🇸 United StatesSenior💰 $110,000 - $130,000 per yearWebsite

About the role

Key responsibilities & impact

Own the content strategy and execution across marketing and sales
Develop Scratch’s content strategy, including SEO and AEO frameworks
Drive performance through content engagement and pipeline attribution
Manage the editorial calendar for consistent SEO-informed content
Ideate and create sales enablement materials and manage email content
Lead social short-form content across various channels
Own webinar strategy and execution
Source and build customer testimonials

Requirements

What you’ll need

5+ years of content marketing experience in B2B environment
Direct experience producing content for the veterinary or animal health industry
Proven ability to build and manage a content strategy
A portfolio demonstrating range across marketing content
Deep working knowledge of SEO best practices
Experience with HubSpot or a comparable marketing automation platform
Proficiency with design tools (Adobe Creative Suite, Figma, Canva)
Experience leveraging AI tools for content creation
Ability to manage multiple concurrent projects

Benefits

Comp & perks

Unlimited PTO
Covered healthcare
401k match
Cell plan reimbursement
Monthly recognition opportunities
Learning platforms and resources
Equity retention policy
Generous parental leave

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content marketingSEOAEOcontent strategyemail content managementsales enablementwebinar strategycontent creationproject management

Soft Skills

leadershipcommunicationorganizational skillscreativitycollaboration