Scrambly

Senior PPC Manager

Scrambly

full-time

Posted on:

Location Type: Remote

Location: Ukraine

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Job Level

Senior

About the role

  • Own end-to-end performance of Google Ads (Search, PMax, Display, YouTube) and Microsoft Ads
  • Define and execute the paid search acquisition strategy across platforms, aligned with business goals and profitability targets
  • Build and maintain stable, structured campaign architectures with clear conversion windows, value weighting, and signal strategy
  • Drive sustainable budget growth while maintaining or improving efficiency - scaling budgets from high five-figure to high six-figure monthly ranges
  • Develop a documented scaling and testing roadmap with clear milestones and success criteria
  • Design and implement automation systems (scripts, rules, monitoring workflows) that significantly reduce manual optimization effort
  • Build scalable processes for bid management, budget allocation, and performance monitoring
  • Continuously identify opportunities to replace manual work with systematic, repeatable solutions
  • Own performance reporting tied directly to business outcomes, using tools such as GA4, Mixpanel/Amplitude, and Looker/Looker Studio
  • Maintain a clear understanding of value signals, cohort health, and attribution nuances across channels
  • Ensure channel performance is predictable, defensible, and clearly explainable to stakeholders
  • Operate comfortably with imperfect attribution and delayed revenue signals, making sound decisions despite incomplete data
  • Work closely with the Head of User Acquisition to align on strategy, priorities, and growth targets
  • Clearly communicate performance drivers, scaling mechanics, and strategic trade-offs to the wider team
  • Proactively surface issues, flag risks, and propose solutions before they impact performance

Requirements

  • 3+ years of hands-on Google Ads experience with a strong focus on Search and Performance Max campaigns
  • Proven experience scaling paid search budgets in the high six-figure range with maintained or improved efficiency
  • Experience in performance-driven verticals such as gaming (preferably web), fintech, utilities, or health
  • Strong understanding of value-based bidding (ROAS/revenue optimization), including conversion windows, value weighting, and signal strategy
  • Track record of designing and implementing automation: scripts, rules, monitoring systems, and workflows that reduce manual optimization
  • Strong analytical fluency across advertising and product analytics platforms (GA4, Mixpanel or Amplitude, Looker/Looker Studio, Google Ads, Microsoft Ads)
  • Comfortable operating with imperfect attribution and delayed revenue signals, with the ability to make sound decisions despite incomplete data
  • Ability to clearly explain performance drivers and scaling mechanics to both technical and non-technical stakeholders
  • Ownership-driven mindset: analytical, structured, systems-oriented, and focused on long-term profitability over vanity metrics
  • Transparent and proactive: comfortable surfacing issues, making decisions without perfect data, and being accountable for outcomes
  • Fluency in English (B2+)
Benefits
  • Direct ownership of a core revenue channel with visible business impact
  • Close collaboration with the Head of User Acquisition and company leadership
  • High autonomy in execution - a lean, low-bureaucracy environment where strong ideas are heard, tested, and implemented quickly
  • The opportunity to build scalable systems and processes from the ground up
  • Full-time & fully remote position
  • 15 days of paid vacation days
  • 5 days of paid days off
  • 5 days of paid sick leave
  • Maternity/Paternity leave
  • National holidays based on the country of your stay
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Google AdsSearch campaignsPerformance Max campaignsbudget scalingvalue-based biddingROAS optimizationautomation systemsanalytical fluencyperformance reportingattribution analysis
Soft Skills
ownership-driven mindsetanalytical skillsstructured thinkingproactive problem-solvingcommunication skillsdecision-makingstakeholder managementtransparencyadaptabilitycollaboration