Senior Planning Analyst – Trade Marketing, Shopper

Score Group Brasil

Analista de Planejamento Sênior responsible for strategic planning in a leading company. Focus on shopper experience and effective marketing strategies, ensuring impactful brand presence.

Posted 5/4/2026full-timeSão Paulo • 🇧🇷 BrazilSenior💰 R$10,000 - R$11,000 per monthWebsite

About the role

Key responsibilities & impact

Strategic Autonomy: Lead account strategic thinking from initial research through creative direction, without the need for constant supervision.
Interface with Creative: Guide and participate in brainstorms with the creative team, ensuring insights are translated into effective assets.
Shopper Intelligence: Map purchase journeys and design research questionnaires to gain a deep understanding of consumer behavior.
Flow Development: Build presentations with persuasive, strategic narratives for internal review and client presentations.
Research and Analysis: Report on market trends, sales data, and demographics to support brand diagnostics.

Requirements

What you’ll need

Education: Bachelor's degree in Advertising, Communications, Marketing, or related fields.
Experience: Proven background in Trade Marketing planning, retail, or promotions.
POS Expertise: Strong knowledge of point-of-sale materials (POS) and visibility strategies.
Tools: Proficiency in Microsoft Office (especially PowerPoint for high-impact presentations).
Preferred: Postgraduate degree in the field and knowledge of English or Spanish.

Benefits

Comp & perks

Employment Type: Contractor (PJ - Pessoa Jurídica)
Work Model: Hybrid (once a week in Itaim Bibi - São Paulo, with full flexibility for candidates from other locations)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Trade Marketing planningRetail promotionsPoint-of-sale materials (POS)Market trend analysisSales data analysisDemographic analysisResearch questionnaire designPresentation development

Soft Skills

Strategic thinkingCreative directionCollaborationInsight translationPersuasive communication

Certifications

Bachelor's degree in AdvertisingBachelor's degree in CommunicationsBachelor's degree in MarketingPostgraduate degree