Marketing Specialist

Scopic

Marketing Specialist scaling PPC and growth campaigns for Scopic’s global software brand and digital agency. Managing acquisition experiments, SEO content, and multi-channel performance optimization.

Posted 8/7/2026contractRemote • 🌎 Anywhere in the WorldMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and optimizing PPC campaigns across various platforms, with a strong focus on data analysis to enhance lead quality and conversion rates. Proficient in developing and executing comprehensive digital marketing strategies that drive growth and engagement.

Highest-signal resume keywords

PPC Campaign ManagementGoogle Ads OptimizationData Analysis and ReportingSEO Content CreationDigital Marketing Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

PPCGoogle AdsMeta AdsSEOEmail MarketingLead GenerationConversion Rate OptimizationContent MarketingCampaign AnalysisMarket Research

Soft Skills

Problem-SolvingAnalytical MindsetCommunication SkillsVersatilityAdaptability

Tools & Technologies

Google Search ConsoleGoogle Data StudioWordPressMarketing Automation ToolsCRM Campaigns

Industry Keywords

B2B Lead GenerationGrowth ExperimentationAudience SegmentationFunnel OptimizationRemarketing

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Independently plan, launch, manage, and optimize PPC campaigns across Google Ads, paid social, display, and remarketing
Analyze campaign and funnel performance to improve lead quality, conversion rates, acquisition costs, and ROI
Plan, implement, and track digital marketing campaigns across email, social media, content, and paid channels
Develop and execute growth experiments across advertising, landing pages, email, content, and social media
Conduct market, audience, keyword, and competitor research
Write, proofread, and edit SEO-driven content independently
Brainstorm and develop creative marketing campaigns for Scopic and Scopic Studios clients
Optimize web content and campaigns for visibility, engagement, and conversion
Collaborate with cross-functional teams on brand awareness and marketing efforts
Manage multiple projects in parallel while ensuring quality and timely delivery

Requirements

What you’ll need

4+ years of hands-on digital or growth marketing experience across multiple channels
Strong practical expertise in PPC, including independent management and optimization of Google Ads, Meta Ads, and other paid campaigns
Proven experience managing and scaling PPC campaigns with clear, data-backed results
Experience improving qualified leads, conversion rates, CPA, CPL, ROAS, or revenue
Problem-solving skills and an analytical, data-driven mindset
Experience designing, prioritizing, and evaluating marketing experiments
Strong understanding of the complete acquisition funnel
Ability to identify growth constraints and recommend prioritized solutions
Experience auditing underperforming campaigns, funnels, or channels
Knowledge of campaign structure, keyword strategy, bidding, targeting, negative keywords, audience segmentation, creative testing, and budget allocation
Strong writing skills and ability to create SEO-optimized content independently
Experience in at least two additional areas such as email marketing, lead generation, conversion optimization, content marketing, SEO, social media, or marketing automation
Strong analytical and problem-solving skills, including working with incomplete data and questioning assumptions
Versatility and adaptability with new tools, industries, and campaign types
Excellent communication skills and fluency in English
Stable internet connection
Bonus: B2B lead generation, landing-page/CRO, email automation, lead nurturing, CRM campaigns, structured growth experimentation, WordPress, Google Search Console, Google Data Studio, or GEO familiarity

Benefits

Comp & perks

Paid training and other professional opportunities
Flexible schedule and freedom to choose your time zone and preferred hours
Ability to travel and work from anywhere
Consistent flow of engaging, challenging work
Annual pay increases for good performance
Compensation paid monthly via wire transfer