Digital Marketing Specialist
HireBoost
Node.js
Marketing Specialist
Scopic
full-time
Posted on:
Origin: • 🌎 Anywhere in the World
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
Node.js
About the role
- Developing, implementing, and tracking marketing programs such as email, social media, content, Google Ads or other digital campaigns
- Analyzing and reporting on the performance and efficiency of campaigns
- Conducting market, product and competition research and analyzing trends to identify new marketing opportunities for clients and for internal marketing
- Writing, proofreading, and editing creative and technical content across different mediums
- Brainstorming and developing ideas for creative marketing campaigns for clients
- Assisting in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising)
- Collaborating with marketing and other professionals to coordinate brand awareness and marketing efforts for the company and the clients
- Researching and analyzing a variety of marketing information, including market trends, competitor offerings, product specifications, and demographic data
- Presenting findings to marketing teams to help guide the direction and activities of the department
- Translating data and analytical models into insights that can be used to develop marketing strategies for clients
- Writing powerful call-to-action to convert visitors
- Developing and implementing marketing plans
- Assisting with the analyses of marketing data, including campaign results, conversion rates, and online traffic in order to improve future marketing strategies and campaigns
Requirements
- 4+ years of commercial Digital Marketing experience
- Proficiency in lead generation activities and online marketing including social media management, and content marketing
- Proven experience in identifying target audiences and in creatively devising and leading marketing campaigns that engage, educate and motivate
- Experience in setting up and optimizing Google Adwords campaign, Market research, Customer experience, SEO, Email marketing and automation
- Excellent communication skills
- Fluency in English
- Talented, fast learner, proactive, energetic, motivated marketer
