CRM Manager

Scientific Games

CRM Manager optimizing Optimove-based lifecycle marketing for Scientific Games’ lottery, sports betting, and iLottery businesses. Driving player engagement, retention, personalization, and jurisdiction ROI.

Posted 8/20/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM strategy development, including onboarding, retention, and engagement across player lifecycle stages. Proficient in utilizing Optimove for campaign management, data analysis, and stakeholder collaboration to drive business outcomes.

Highest-signal resume keywords

CRM Strategy DevelopmentOptimove Platform ExpertiseAutomated Workflow ExecutionData Analysis and SegmentationStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRMCustomer Data ManagementSegmentation StrategiesPerformance AnalysisAutomated WorkflowsPersonalization CampaignsData MappingAttribution CalculationsEmail Campaign ManagementPush Notification Workflows

Soft Skills

CommunicationCollaborationProject ManagementStakeholder EngagementTraining and Support

Tools & Technologies

OptimoveMarketing Technology EcosystemsAnalytics PlatformsEmail Marketing ToolsCRM Platforms

Certifications & Qualifications

Optimove Certification

Industry Keywords

Digital GamingLotteryConsumer EngagementLifecycle StrategiesChurn Prevention

About the role

Key responsibilities & impact

Define lifecycle strategies across onboarding, activation, retention, reactivation, loyalty engagement, and churn prevention
Develop test-and-learn roadmaps and optimization plans based on jurisdiction business objectives
Translate customer behavior and business goals into actionable CRM recommendations
Identify new engagement opportunities, audience strategies, and personalized lifecycle enhancements across jurisdictions
Create, manage, and optimize automated and calendar-driven CRM programs that drive incremental activity and revenue across player lifecycle stages
Develop workflows for email, push notifications, and other relevant channels tailored to player journeys
Support onboarding of new jurisdictions and explain CRM capabilities, limitations, and best practices
Act as an internal Optimove expert, including platform and technical components
Support roadmap feature development and opportunity sizing
Troubleshoot platform issues and recommend improvements
Assist in evaluating new channels, products, and platform functionality
Identify opportunities to improve engagement and retention across the platform and player base
Leverage customer behavior, historic campaign performance, and channel analytics to guide strategy and optimize campaigns
Partner with product teams on data mapping, segmentation initiatives, and attribution calculations
Translate campaign and player behavior data into actionable business insights and strategic recommendations
Support monthly, quarterly, and annual business reviews through performance analysis and optimization planning
Partner with data, product, and analytics teams to understand customer attributes and targeting capabilities
Validate audience eligibility logic and segmentation requirements
Identify data gaps and recommend improvements to personalization and reporting
Support documentation of customer data, attributes, and CRM-related business rules
Partner cross-functionally with marketing, product, iLottery, and loyalty teams to deliver integrated campaigns
Train and support loyalty CRM team members on Optimove usage, campaign development, and best practices
Build relationships with internal stakeholders, clients, and external partners/vendors to align on business goals

Requirements

What you’ll need

Proven experience in CRM, ideally within digital gaming, lottery, or consumer engagement industries
Hands-on expertise with Optimove or similar CRM platforms; Optimove certifications a plus
Familiarity with CRM data models, customer attributes, integrations, and marketing technology ecosystems
Experience working with customer data, segmentation strategies, reporting, and marketing performance analysis
Proficiency in building and executing automated workflows, segmentation, and personalization campaigns
Excellent communication, collaboration, and stakeholder management skills
Ability to manage multiple projects simultaneously with a focus on deadlines, quality, and measurable outcomes
May be required to obtain gaming or other licenses, undergo background investigations or security checks, or meet standards dictated by law, regulation, or contracts
Must consent to a due diligence/background investigation as a prerequisite to employment, to the extent permitted by law

Benefits

Comp & perks

Equal Opportunity Employer
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions