Represent the New Mexico Lottery and Scientific Games daily in retailer locations
Recruit new lottery retailers and execute the raise them right program at new retail locations, and support other routes/territories as needed
Conduct business review presentations with key decision makers at the manager and Divisional manager level
Establish and maintain rapport with decision makers at each retailer
Analyze and utilize data daily to influence retail decision makers on their Lottery needs
Promote New Mexico Lottery products upon each retailer visit
Create retailer action plans to increase incremental sales at key retailers
Grow the New Mexico Lottery Instant game portfolio by increasing Bin count utilizing sales performance data
Educate retailers and lottery players on all instant and draw games provided by the lottery
Support open territories or routes as assigned
Participate and engage in all Scientific Games and New Mexico Lottery sales meetings
Merchandising: Conduct promotions at the retailer level; interreacting with the retailer and lottery consumer/players
Ensure proper inventory levels are maintained for every retailer within the designated route territory
Provide each retailer with updated Point of Sale material upon each sales call
Ensure all products are in stock and ready to be sold
Achieve and maintain the best placement for all Lottery games and Point of Sale material in each retail establishment
Ensure proper placement of each Instant game to maintain plan-o-gram integrity
Adhere to all New Mexico Lottery policies and procedures within each retailer
Maintain all proper Lottery information guides in each retailer
Ensure all equipment is working correctly upon each retail sales call
Document each sales call electronically
Retailer Recruitment: Identify potential locations which could possibly sell New Mexico lottery games
Meet or exceed all quarterly recruitment targets/goals
Present all Lottery products and the benefits of selling Lottery products to potential businesses
Execute the entire application process with potential new customers
Set up and train new Lottery Retailers
Retailer Training: Conduct training with retailer employees on the policies and procedures of the New Mexico Lottery
Educate Lottery customers/players while working in retail locations
Provide hands-on training for related retailer equipment
Adhere to Raise them Right – 30/60/90 program
General Responsibilities: Maintain the highest level of integrity and professionalism in completing all responsibilities and duties while representing both Scientific Games, and the New Mexico Lottery
Adhere and uphold all policies set forth by Scientific Games and the Lottery
Maintain a safe work environment and clean driving record
Perform annual training requirements
All other duties as assigned
Requirements
Valid Driver’s License and clean driving record (to be maintained)
Excellent written and verbal communication skills with a strong attention to detail
Experience with Microsoft Word, Excel, PowerPoint
Ability to remain tactful and diplomatic in difficult situations
Ability to train others on products and promotions
Ability to quickly troubleshoot both mechanical and system issues
Positive and self-motivated attitude
Ability to work individually and with others as a team
Bachelor’s Degree in Sales or related field or equivalent experience of 2 years minimum is preferred