Customer Success Manager

• Define and execute SG and lottery CRM vision and strategy that deepens player relationships and increases lifetime value.
• Establish CRM performance goals, KPIs, and success metrics aligned with business objectives for loyalty programs, iLottery and all applicable SG products/services.
• Oversee the integration of CRM strategies with broader digital marketing, loyalty, and iLottery initiatives to maximize impact.
• Champion a data-first, customer-centric approach to marketing that ensures relevance, consistency, and impact.
• Partner with senior leadership to identify new opportunities for growth and player engagement.
• Lead, mentor, and develop a high-performing team of CRM Managers.
• Oversee internal and jurisdiction annual and monthly planning, including campaign execution, test-and-learns, staffing and budgeting.
• Ensure flawless campaign execution, testing, and ongoing optimization to improve engagement and conversion rates.
• Deliver regular reporting and insights to senior leadership, highlighting campaign impact and strategic opportunities.

Director, CRM

Associate Customer Engagement Manager

Customer Engagement Manager

Associate Customer Engagement Manager