School of Information Technology at the University of Cincinnati

Brand Multimedia Specialist, Marketing and Communications

School of Information Technology at the University of Cincinnati

full-time

Posted on:

Origin:  • 🇺🇸 United States • Ohio

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Salary

💰 $55,000 - $58,500 per year

Job Level

Mid-LevelSenior

Tech Stack

AEMCloudSpark

About the role

  • Produce and manage brand-forward photography and videography to support high-impact, campaign-specific initiatives, ensuring alignment with UC’s visual identity and strategic goals.
  • Capture “Moments that Matter” through high-quality photo and video coverage of signature university events such as Convocation, Commencement, Homecoming, and other milestone moments.
  • Lead creative content production in collaboration with the Senior Social Media Manager concepting, capturing, and editing photo and video assets for @uofcincy’s social media channels.
  • Design and deliver digital-first assets including short-form videos, motion graphics, and photography for use across UC’s digital ecosystem (social media, web, email, and digital advertising).
  • Develop and optimize short-form video and social media content tailored for platforms like TikTok, Instagram, YouTube, and Facebook, ensuring engagement and visibility.
  • Support the Media Relations and Content teams by capturing and delivering high-quality photo and video assets that elevate news stories, blog posts, and signature content like Must Reads, ensuring every story is visually compelling and brand-forward.
  • Support web experience development by creating visual assets (photos, videos, branded templates) for use in Adobe Experience Manager (AEM) and UC.edu.
  • Contribute to the digital experience by partnering closely with the Digital + Social Apex Users Group, elevating UC’s user interface and digital storytelling across platforms.
  • Ensure accessibility and usability compliance in all digital creative assets, maintaining WCAG standards and a user-centered design philosophy.
  • Manage enterprise-level Digital Asset Manager (DAM)
  • Design and execute social activations, pop-ups, and digital-first campaign moments that increase engagement and extend the UC brand to new audience spaces.
  • Support data-driven creative decisions by evaluating performance metrics, monitoring KPIs, and refining visual content based on engagement, reach, and conversion analytics.
  • Utilize project management tools to effectively plan, track, and collaborate with stakeholders across Marketing + Communications and key university units.
  • Manage vendors, contractors, and external partners for creative needs, writing specifications and coordinating deliverables.
  • Stay current with industry trends such as AI and digital engagement strategies to bring innovative ideas and approaches to the team.
  • Perform related duties based on departmental need.

Requirements

  • Bachelor's Degree
  • Three (3) years of relevant work experience in related field required
  • Demonstrated proficiency in Adobe Creative Cloud, especially Photoshop, Premiere Pro, After Effects, InDesign, and Lightroom
  • Experience with photo and video production, including DSLR/mirrorless cameras, audio capture, lighting, and post-production editing
  • Strong portfolio showcasing digital-first creative work, including social content, short-form video, motion graphics, and photography
  • Familiarity with digital asset management (DAM), organizing and delivering assets to clients and effectively utilizing metadata for search and sort
  • Familiarity with content management systems (CMS), preferably Adobe Experience Manager (AEM)
  • Understanding of accessibility and usability standards (e.g., WCAG), with an ability to apply these to digital media
  • Experience developing branded assets and templates for cross-platform use (web, email, social, print)
  • Highly organized with experience managing creative projects using digital project management tools (e.g., Asana, Trello)
  • Strong storytelling instincts, with an eye for visual composition, pacing, and audience engagement