Marketing

• Provide support for the University of Cincinnati College-Conservatory of Music’s marketing and communications initiatives, including content creation and monitoring engagement with target audiences.
• Develop, implement and revise marketing campaigns and marketing materials to support CCM’s academic offerings and public performances.
• Manage and assess the effectiveness of paid marketing campaigns and advertising opportunities, providing regular campaign performance reporting to CCM’s Director of Marketing and Communications.
• Plan, manage and track advertising placements and ad campaign performance for both CCM’s academic offerings and its public performances.
• Monitor and evaluate campaign performances, recommending changes as needed.
• Compile and report marketing data related to advertising and marketing activities following the completion of campaigns.
• Conduct market research and generate leads to optimize performance.
• Work with leadership in CCM’s Box Office to institute audience feedback surveys.
• Analyze survey results and provide recommendations for marketing optimizations to improve ticket sales performance.
• Manage and assess college’s analytics, utilizing and reporting data to provide guidance for marketing and communication initiatives.
• Develop customer and department profiles based on data analyses.
• Provide recommendations on campaign-specific ad spend budgets to CCM’s Director of Marketing and Communications.
• Create and maintain social media content, including organic social media content and boosted/paid social media marketing campaigns.
• Analyze engagement metrics and develop strategies to optimize content and experience on various social media platforms.
• Create targeted eblasts and e-newsletters.
• Assist with other brand storytelling, web content management, and promotional efforts as needed.
• Follow all appropriate university purchasing procedures when making ad buys.
• Coordinate any necessary bidding processes regarding advertising and promotional materials.
• Monitor campaign-specific expenses to ensure all marketing/advertising activities stay within budget parameters.
• Complete expense reporting for all marketing expenses and ad buys.
• Recommend cost containment proposals where applicable.
• Perform related duties based on departmental need. This job description can be changed at any time.

Marketing Specialist

Instructor – Adjunct, Marketing

Retail Marketing Associate