New Business Sales Representative

Scholastic

New Business Sales Representative generating engagement for Scholastic's Book Fair programs. Involves outreach to educational institutions across the Western United States.

Posted 7/29/2026full-timeRemote • Florida, New Jersey, Ohio, Texas • 🇺🇸 United StatesMid-LevelSenior💰 $24 - $26 per hourWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong sales expertise with a focus on outbound outreach, lead qualification, and relationship building within educational environments. Proficient in utilizing CRM systems and executing marketing strategies to achieve sales goals.

Highest-signal resume keywords

Sales ExperienceLead GenerationCustomer Relationship ManagementCommunication SkillsMarketing Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales AutomationLead QualificationEvent ManagementCustomer ServiceMS Office Proficiency

Soft Skills

Interpersonal SkillsRelationship BuildingOral Presentation SkillsTime ManagementVision Execution

Tools & Technologies

CRM SystemWeb-Based Software

Industry Keywords

Children's LiteratureBook FairsSchool ActivitiesBusiness AdministrationMarketing

About the role

Key responsibilities & impact

Conduct high-volume outbound phone outreach to schools, districts, and organizations, working leads generated through marketing campaigns including email and digital programs.
Introduce Scholastic Book Fairs to decision-makers such as administrators, literacy coordinators, and program directors.
Lead initial discovery conversations to understand program needs, funding sources, timelines, and decision processes.
Qualify leads based on defined criteria to identify strong sales opportunities.
Track and document outreach activity and insights in the CRM system.
Partner with Inside Sales Representatives to ensure smooth handoffs and coordinated follow-up.
Meet or exceed activity, lead generation, and pipeline goals.

Requirements

What you’ll need

Bachelor’s degree or equivalent relevant experience in Business Administration, Management, Marketing, or related field.
Minimum of three (3) years of proven successful sales experience in district/territory sales, event management, personal selling, and customer service with noted leadership ability and qualities demonstrated.
Proficiency with MS Office software; experience with Sales Automation, Customer Relationship Management or Web-based software programs.
Familiarization with children’s literature, Book Fairs, and school activities desired.
Ability to execute a vision, manage multiple priorities, and achieve results.
Strong oral and written communication skills, including oral presentation skills.
Outstanding interpersonal and relationship-building skills with peers, superiors (across functions and throughout the company), and customers.
Proficient in marketing and merchandising strategy and execution.

Benefits

Comp & perks

medical, dental and vision benefits
Paid Time Off program including vacation, personal and sick time
generous 50% off discount on Scholastic merchandise
401k with a company match
possibility of summers off