Sales Representative

Schilling Cider

Sales Representative focusing on on/off-premise accounts in Southern California, driving sales and market share for Schilling Cider brands with a 90% field presence.

Posted 6/11/2026full-timeRemote • California • 🇺🇸 United StatesMid-LevelSenior💰 $83,000 - $87,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute the Schilling sales plan to grow the greater SoCal market
Work closely with the Senior Director of Sales to build & execute Weekly, Monthly, Quarterly Plans to achieve annual market goals
Develop and maintain strategic relationships with key retailers
Represent Schilling Cider at festivals, demos, and events within territory
Increase distribution while educating retailers, restaurateurs, and consumers on the Schilling Cider portfolio
Call on existing account base to gain new distribution, execute promotional activity, and increase market share
Develop new business to increase volume/distribution/share within assigned area
Identify retail opportunities and sell/execute against those opportunities
Ensure proper merchandising of product and point-of-sale materials according to brand standards
Generate sales by maintaining/increasing shelf facings and positioning
Coordinate events and promotions to deliver greater brand awareness and stimulate sales
Execute monthly Chain Account opportunities – closing authorization gaps, gaining displays, merchandising shelves/backstock, POS support, implementing company programming
Clear and effective communication with distributor partners regarding retail opportunities and authorizations
Develop and maintain strategic relationships with all distributor partners
Provide essential feedback to the Chain Account and Marketing teams about retail successes and challenges
Accomplish sales goals in alignment with our CIDER Selling Process
Conduct General Sales Meetings with all distributor channel teams

Requirements

What you’ll need

Are passionate about craft cider and have deep knowledge of the local craft market
Have strong sales, communication, and presentation skills
Willing to travel (by car) multiple times per month to assigned territory and opportunity markets
Have previous sales experience in the alcohol beverage industry
Must reside in focus territory. Candidate must reside within Ventura County or adjacent communities that provide efficient access to Ventura, Oxnard, Camarillo, Thousand Oaks, Hollywood, Santa Clarita, and the Central Coast territory. Candidate must be within approximately 30 miles of Ventura, CA.
Valid Driver’s License with a good driving record
Comfort with mobile technology and MS suite
Ability to handle and maneuver 30lb cases and team lift kegs
Ability to occasionally work nights and weekends
Must be able to work effectively and collaboratively with colleagues and external partners
Regular and predictable in-person attendance is a requirement of this job
Lead by example and take initiative; be outgoing and approachable
Be active in conversations around company culture and an agent of change, positively contributing to the workplace experience
Be self-driven and self-motivated
Work independently and as part of the team
Be an energetic, organized, and motivated problem solver
Exemplify the company’s values while representing our brands
Nice to have: Existing knowledge of Reyes Beverage Group’s systems, processes, and existing distributor relationships

Benefits

Comp & perks

Starting salary of $83k - $87k annually, + bonus OTE, depending on experience and qualifications
Medical, dental, and vision insurance
Retirement plan with employer match
Paid vacation, sick time, and holidays
Annual hobby stipend
Cider, of course!
Fun working environment in a growing industry

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

sales experiencemerchandisingpromotional activityaccount managementbusiness developmentretail opportunitiesCIDER Selling Processevent coordinationpresentation skillscommunication skills

Soft Skills

passionateself-drivenmotivatedcollaborativeoutgoingapproachableorganizedproblem solveragent of changeeffective communication

Certifications

valid driver’s license