Digital Marketing Analyst – Content & Automation

Schaeffler

Marketing Analyst leading content and execution strategies for digital engagement in the Americas. Focusing on brand recognition and customer relationship for Schaeffler's Vehicle Lifetime Solutions division.

Posted 6/15/2026full-timeSorocaba • 🇧🇷 BrazilMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Content and Journey Management: plan, execute and monitor digital campaigns, social media and website initiatives with a clear focus on relationship building and engagement.
Define content strategy aligned with the customer journey, ensuring the relevance of messages for the Americas region (brand promotion, events, product launches, and other strategic topics).
Operation and Technical Configuration: design and implement automated relationship journeys, including adapting content for different channels.
Execute campaign sends through platforms such as Salesforce, Marketing Cloud and Sprinkler, ensuring communication consistency.
Efficiency and Growth: drive growth and efficiency of our digital journeys across the Americas by identifying opportunities to optimize processes, reduce operational effort and accelerate time-to-market for regional activities.
Performance and Data Analysis: optimize the performance of digital campaigns through continuous monitoring of indicators (KPIs) and development of dashboards, ensuring the effectiveness of the user journey and turning data into insights for strategic decision-making.

Requirements

What you’ll need

Bachelor's degree in Marketing, Business Administration, Advertising or related fields
Experience with Content Strategy and Marketing Automation (e.g., Marketing Cloud, HubSpot, Salesforce, RD, etc.)
Experience or affinity with the B2B or automotive market is desirable
Advanced/Fluent English
Spanish desirable
LIBRAS (Brazilian Sign Language) desirable

Benefits

Comp & perks

Health and Dental Plan
On-site Health Center
Life Insurance
Hybrid work arrangement
Company Shuttle
On-site Cafeteria
Meal allowance
Extended maternity and paternity leave
Schaeffler Club
Gympass
Parking
Profit Sharing (PLR)
Short Fridays (early finish on Fridays)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content strategymarketing automationdigital campaignsperformance analysisdata analysisKPI monitoringdashboard developmentrelationship managementprocess optimizationchannel adaptation

Soft Skills

relationship buildingengagementstrategic decision-makingcommunicationefficiencygrowth mindsetadaptabilitycollaborationproblem-solvingcreativity