Senior Product Marketing Manager

Scanner

Lead marketing initiatives for a security data startup. Collaborate closely with the team to position products and build relationships with customers.

Posted 7/8/2026full-timeSan Francisco • California • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Own the end-to-end marketing engine: narrative, website, case studies, product launches and campaigns, and sales enablement—while building genuine, trusted relationships with security teams and customers.
You'll lead the function, but this is a team sport.
Product positioning and messaging architecture, translating it into clear narratives across the website, blog, decks, campaigns, and customer-facing assets.
Lead content production: one-pagers, case studies and customer stories, landing/solution pages, launch and campaign copy, customer newsletters, and non-technical blog posts.
Drive executive and social storytelling, including LinkedIn/X ghostwriting for founders and key leaders to amplify product narratives and launches.
Support event and field marketing, our most important demand-gen channel, by owning how Scanner shows up before, during, and after events.
Partner on sales enablement. Collaborate with the GTM team to co-create and maintain high-impact decks, objection-handling guides, and competitive battlecards that accelerate live deals.
Lead ongoing market, persona, and competitive work: persona research and ICP refinement, competitive analysis/mapping, and community engagement.

Requirements

What you’ll need

5+ years of experience marketing security, infrastructure, or technical B2B products.
Hands-on, senior IC mentality. You personally own positioning, narratives, launches, and pipeline-impacting assets rather than optimizing for team-building.
Fluent across core GTM levers: product positioning, content production, sales enablement, and competitive insights. Partner with demand gen to build a cohesive strategy around campaign launches.
Sales-first view: you build collateral that actually gets used and measure enablement by win-rate and sales cycle impact.
Bias to ship: rapid testing, clean reporting, and tight stakeholder communication.
Ability to work directly with founders to shape GTM strategy and execute experiments from concept through launch.

Benefits

Comp & perks

Competitive salary, meaningful equity, and comprehensive benefits (Medical, Dental, Vision, 401k, commuter).
Hybrid/remote-friendly with regular in-person collaboration in San Francisco.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Marketing StrategyNarrative DevelopmentCampaign ManagementPersona ResearchContent CreationEvent MarketingData AnalysisCopywritingMarket ResearchSales Collateral Development

Soft Skills

CollaborationCommunicationRelationship BuildingStakeholder ManagementStorytelling