Scania Group

Digital Communication Specialist – m/f/d

Scania Group

full-time

Posted on:

Location Type: Hybrid

Location: Koblenz • Germany

Visit company website

Explore more

✨ AI Apply
Apply

Tech Stack

Cloud

About the role

  • Implementation of the marketing communications strategy for the Business Unit
  • Conceptualization, execution and analysis of digital campaigns (Google Ads, social ads, lead ads)
  • Maintenance and further development of the website, SEO and geotargeting of website content
  • Creation of reports, analyses and actionable recommendations to optimize campaigns, conversion rates, target groups and customer journeys
  • Promotion of digital innovation in communications and ensuring a consistent brand message along the customer journey
  • Building, implementing and further developing marketing automation processes for lead generation, customer loyalty and upselling to existing customers
  • Optimization of processes for lead qualification and lead handling in coordination with Sales
  • Support in building the Scania brand as a leading provider of sustainable transport solutions

Requirements

  • Successfully completed degree with a focus on Marketing/Media or a comparable qualification
  • Several years of professional experience in Digital Marketing and Customer Experience
  • Practical experience with content management systems, web analytics tools, Google Ads, social media ads and Adobe Creative Cloud
  • Enthusiasm for digital trends, data and technology
  • Able to multitask, flexible and a true team player
  • Relevant experience in cross-border project coordination
  • Creativity and a passion for implementing innovative online projects
  • Analytical, results-oriented mindset and approach
  • Strong communication skills – excellent German and English, both written and spoken
  • Independent, goal-oriented working style with a hands-on mentality
  • Experience with generative AI, machine learning and automation tools for personalization, campaign management and process optimization
  • Ability to analyse complex data, present it clearly and translate it into concrete business recommendations
  • Know-how in designing cross-channel customer journeys and an affinity for new technologies
Benefits
  • VW leasing & JobRad (company bike leasing)
  • Gym membership subsidy
  • Talent management & individual development
  • A wide range of additional benefits and employee offers, e.g. Corporate Benefits (special conditions)
  • Employer-funded occupational disability insurance and supplementary health insurance
  • Holiday and Christmas bonus
  • Free beverages and employee parking
  • Possibility for mobile working
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingcustomer experienceSEOmarketing automationlead generationdata analysiscampaign managementprocess optimizationcross-channel customer journeysgenerative AI
Soft Skills
creativityanalytical mindsetresults-orientedstrong communication skillsteam playerflexibilityindependent working stylegoal-orientedmultitaskingenthusiasm for digital trends
Certifications
degree in Marketingdegree in Mediacomparable qualification