Manager

• Develop category execution plans based on market data and insights that feeds into the Commercial business plan.
• Support the development and deployment of category strategies and go-to-market plans.
• Identify growth opportunities and market gaps.
• Select, manage and optimize the product assortment.
• Support decisions on product life cycle: introductions, discontinuations, product enhancements etc.
• Monitor and evaluate category performance, leveraging key performance indicators (KPIs) to identify areas for improvement and implement corrective measures.
• Conduct sales performance analysis and generate actionable insights to drive improvement.
• Measure NPD effectiveness in key markets and feed learnings into future concepts and adjustments.
• Drive competitor-based pricing and monitor NSV split overview per category.
• Guide pricing to optimize profitability while considering market dynamics and customer value perception.
• Build and monitor Sales dashboard for the top 10 markets in Category.
• Develop and maintain robust category management tools and processes.
• Collaborate with marketing teams to develop effective product messaging, positioning and communication strategies.
• Monitor process for the category to secure launches in markets.
• Ensure standardized best practices within the category are followed across markets and teams.
• Partner with Marketing, Finance, and Operations to align pricing strategies, NPD planning, and customer segmentation.
• Act as a liaison between the sales team and Leadership.

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