Scandinavian Tobacco Group

Retail Marketing Associate

Scandinavian Tobacco Group

full-time

Posted on:

Location Type: Office

Location: Bethlehem • Pennsylvania • 🇺🇸 United States

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Job Level

JuniorMid-Level

About the role

  • Plan, select and execute promotional advertising under the guidance of the Retail Marketing Manager.
  • Ensure the end-to-end process for vendor events and other in-store events are executed accurately and on time.
  • Constant dialogue with vendors and the retail and corporate support teams to execute across channels.
  • Manage email and social campaigns to drive customers to retail locations.
  • Coordinate with design, merchandising, photography, IT on the development of campaigns; reviewing all campaigns for accuracy, and ensuring on time delivery of creative.
  • Review and approve final creative ensuring all details are accurate.
  • Ensure promotions are set up on internal systems and web sites.
  • Set up in store digital displays to message various events.
  • Ensure all events are within budget.
  • Ensure all channels are activated as needed per alignment with store and budgets, including but not limited to: OOH (Billboards, Radio, etc), Digital (Geofencing, Podcasts, etc), Print (Catalog, DM, Space, Newspaper, etc), On Site, Email, Social, In Store (Digital Displays, etc).
  • Complete post-mortem to determine if event(s) should be repeated.
  • Support in store (on location) events as needed throughout the year.
  • Participate in researching, planning and launching new marketing initiatives.
  • Contribute to collaborative efforts and organize promotional events.
  • Support and participate in other shared service department processes, analysis and projects.
  • Support retail management with vendor relationships that impact retail marketing initiatives.
  • Monitor local competitors and report on marketing and sales activities.

Requirements

  • Minimum 2 years’ experience managing print or digital advertising placements (can be from vendor, customer or agency perspective).
  • Associate or bachelor’s degree in marketing, Business or Economics (preferred).
  • Retail experience preferred.
  • Highly organized with strong organizational, planning and negotiation skills.
  • Able to prioritize and execute multiple projects simultaneously, while maintaining meticulous attention to detail.
  • Strong interpersonal skills; ability to interact with team members, as well as other individuals at various levels within the organization.
  • Understands the need for meeting deadlines, time management, contingency planning, and knowledge of approval procedures.
  • Responsive to changing priorities and deadlines.
  • Excellent verbal and written communication skills.
  • Comfortable working independently, yet not afraid to ask questions or escalate issues as needed.
  • Proficient in Microsoft Office, particularly Outlook, Word, PowerPoint, and Excel; experience in using Excel to perform analysis.
Benefits
  • Comprehensive Health Care
  • Vision & Dental Plan
  • Flexible Spending Account
  • Disability Plans
  • Basic & Supplemental Life Insurance
  • Additional Supplemental Benefits
  • Paid Vacation
  • Paid Time Off (PTO) days
  • Holidays
  • 401(k) Retirement Saving Plan including a generous Company match

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital advertisingprint advertisingcampaign managementevent planningbudget managementvendor managementgeofencingpromotional marketingdata analysisproject management
Soft skills
organizational skillsplanning skillsnegotiation skillsattention to detailinterpersonal skillstime managementcontingency planningcommunication skillsindependent workadaptability