Senior Brand Manager
Scandinavian Tobacco Group
contract
Posted on:
Location Type: Hybrid
Location: Herts • 🇬🇧 United Kingdom
Visit company websiteJob Level
Senior
About the role
- Assist in leading the category, brand and commercial strategy for STG UK’s commercial agenda
- Proactive portfolio management incl. NPD based on market trends and gap analysis
- Managing NPD launches & other relevant projects in coordination with internal and external stakeholders incl. KPI tracking and results analysis
- Developing channel specific growth strategies for the category
- Planning, management and implementation of brand activation & sales cycle measures
- Preparation, coordination and implementation of the yearly business plans within Group Marketing and Commercial Excellence
- Cross-portfolio implementation and management of trade activation concepts and communications incl. trade fairs & events
- Analysis of market, competitors and consumer behavior incl. recommended strategies
- Budget planning & cost control
- Management of external agencies & service providers (research, creation, print, POS, BTL, promotion)
Requirements
- 5+ years of experience in a brand marketing role.
- Strong capabilities in branding, campaign development, and project management
- Accountability for brand performance
- Strong commercial mindset and proven ability to contribute to category P&L performance
- International and data-driven mindset
- Proactive and growth-oriented individual who can transform ideas into action, embrace continuous learning, and confidently contribute innovative perspectives to drive positive change
- Degree in a relevant field and strong communication skills in English, both written and verbal.
Benefits
- Comprehensive compensation package
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
brand marketingcampaign developmentproject managementportfolio managementKPI trackingresults analysisbudget planningcost controlmarket analysisconsumer behavior analysis
Soft skills
strong commercial mindsetproactivegrowth-orientedtransform ideas into actioncontinuous learninginnovative perspectivesstrong communication skillsaccountabilitycollaborationleadership
Certifications
degree in relevant field