Director of Marketing

Scan.com

Director of Marketing leading B2B strategy and demand generation initiatives for Scan.com, a digital health platform. Building scalable marketing engines to drive customer acquisition and growth.

Posted 7/6/2026full-timeRemote • 🇺🇸 United StatesLead💰 $180,000 - $221,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing B2B marketing strategies that drive pipeline and revenue growth, with a strong focus on demand generation, sales enablement, and marketing performance measurement. Proven ability to collaborate with cross-functional teams and manage external partners to deliver impactful marketing initiatives in regulated industries.

Highest-signal resume keywords

B2B Marketing Strategy DevelopmentDemand Generation ProgramsSales EnablementMarketing Attribution ModelsCustomer Lifecycle Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationDigital MarketingEvent PlanningContent DevelopmentMarketing ReportingCustomer EngagementCampaign MeasurementSales MessagingLifecycle CampaignsThought Leadership

Soft Skills

CollaborationCoachingStakeholder ManagementStrategic ThinkingAdaptability

Tools & Technologies

CRM WorkflowsMarketing Automation PlatformsAttribution ToolsAnalytics SoftwareEmail Campaign Tools

Industry Keywords

Healthcare MarketingRegulated IndustryCustomer SuccessPartnershipsRevenue Growth

About the role

Key responsibilities & impact

Developing and executing the US B2B marketing strategy aligned to commercial growth objectives.
Building scalable demand generation programs across multiple channels, including digital marketing, lifecycle campaigns, referral programs, partnerships, webinars, events, and thought leadership.
Owning the Health plan, Direct to Employer, and Workers' Compensation marketing strategy from the ground up, establishing Scan.com as a trusted industry partner through educational programming, customer success stories, strategic partnerships, events, and targeted campaigns.
Partnering closely with Sales leadership to identify pipeline opportunities and execute campaigns that generate qualified demand and accelerate revenue.
Collaborating with RevOps to build marketing attribution, reporting, CRM workflows, and campaign measurement that clearly tie marketing investment to pipeline and revenue.
Developing customer lifecycle marketing initiatives that improve customer activation, engagement, retention, and expansion.
Equipping Sales with compelling messaging, value propositions, collateral, competitive positioning, and campaigns that help accelerate deal velocity.
Overseeing development of customer-facing marketing assets—including case studies, webinars, white papers, presentations, email campaigns, landing pages, and thought leadership—to support commercial objectives.
Identifying, managing, and optimizing external agencies, contractors, technology platforms, and marketing vendors as the function scales.
Continuously evaluating marketing performance, customer insights, and market trends to improve ROI and prioritize the highest-impact initiatives.
Building the marketing team, hiring and coaching your team as the department scales.

Requirements

What you’ll need

Building and scaling B2B marketing programs that have demonstrably generated pipeline and revenue across multiple customer segments.
Developing demand generation strategies that combine digital marketing, events, customer marketing, partnerships, email, and content into a cohesive growth engine.
Partnering closely with Sales leadership and RevOps to improve commercial performance through data-driven marketing.
Building attribution models and marketing reporting that clearly measure marketing's contribution to revenue.
Creating sales enablement programs, messaging, and collateral that Sales teams actively use to close business.
Planning and executing conferences, industry events, webinars, and customer engagement initiatives that generate qualified pipeline.
Developing thought leadership, customer case studies, educational content, and marketing assets that support business growth in healthcare or another regulated industry.
Managing multiple cross-functional stakeholders while coordinating agencies, vendors, SMEs, and internal teams to deliver measurable business outcomes.
Thriving in fast-paced, high-growth environments where strategy and hands-on execution go hand in hand.

Benefits

Comp & perks

Salary range of $180,000- $221,000 per year
401k
Healthcare, Vision, and Dental
All the equipment needed for you to do your role effectively
Flexible working
Remote or hybrid working options (where possible)
Personal Development budgets
18 days PTO plus public holidays
10 paid sick days
Inclusive policies designed by our team, for our team