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Senior Paid Media Specialist
Scale Army CareersSenior Paid Media Specialist developing and optimizing paid media campaigns for eCommerce. Collaborating with teams to drive B2B customer acquisition and optimize performance metrics.
About the role
Key responsibilities & impact- Plan, execute, optimize, and report on paid media campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn.
- Develop paid advertising strategies that support eCommerce growth and lead generation.
- Collaborate with sales, technical, and creative teams to ensure campaign alignment.
- Maintain consistent messaging and audience targeting across advertising channels.
- Continuously optimize campaigns to improve performance and return on investment.
- Manage and optimize a $3M annual marketing budget across multiple advertising channels.
- Allocate advertising spend to maximize campaign efficiency and ROI.
- Monitor campaign budgets and spending performance.
- Identify opportunities to improve budget allocation and campaign profitability.
- Track key performance metrics including CTR, CPC, CPA, and ROAS.
- Prepare recurring performance reports and strategic recommendations.
- Analyze campaign data to support data-driven decision making.
- Present performance insights to leadership.
- Lead A/B testing initiatives across creative assets, audience targeting, and landing pages.
- Optimize campaigns based on testing results and performance data.
- Improve conversion rates through continuous experimentation and refinement.
- Identify opportunities to improve campaign effectiveness across channels.
- Partner with sales, technical, marketing, and creative teams throughout campaign execution.
- Coordinate messaging and campaign strategy across departments.
- Support creative optimization to maximize engagement and campaign performance.
- Communicate technical marketing insights clearly to cross-functional stakeholders.
- Develop paid media campaigns targeting business audiences.
- Support lead generation and customer acquisition initiatives.
- Apply B2B marketing strategies throughout campaign planning and execution.
- Optimize campaigns for qualified lead generation and business growth.
Requirements
What you’ll need- 5+ years of experience managing paid media campaigns
- Experience managing campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn
- Experience managing paid media campaigns for eCommerce businesses
- Experience managing B2B marketing campaigns focused on lead generation and customer acquisition
- Experience managing large advertising budgets
- Experience performing campaign optimization and performance analysis
- Experience leading A/B testing initiatives
- Experience collaborating with cross-functional teams
- Experience within industrial, manufacturing, or water/wastewater industries is preferred
Benefits
Comp & perks- U.S. business hours alignment
- Remote work options
- Professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid media campaignsGoogle AdsMeta (Facebook/Instagram)LinkedIncampaign optimizationA/B testingperformance analysisbudget managementlead generationeCommerce marketing
Soft Skills
collaborationcommunicationdata-driven decision makingstrategic thinkingpresentation skillscross-functional teamworkcreative optimizationaudience targetingproblem-solvingcampaign alignment