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Outbound Growth Lead
Scale Army Careers. Build and own the outbound motion end-to-end, including strategy, execution, and optimization .
Tech Stack
Tools & technologiesApollo
About the role
Key responsibilities & impact- Build and own the outbound motion end-to-end, including strategy, execution, and optimization
- Identify target personas and segments across multiple verticals
- Execute multi-channel outbound efforts, including email, LinkedIn, events, and list reactivation
- Generate qualified pipeline and book meetings for the founder/closer
- Build and manage outbound infrastructure using tools such as Apollo, Clay, LinkedIn, and enrichment platforms
- Implement automation and AI into workflows to increase efficiency and scalability
- Continuously refine targeting, sequencing, and messaging systems
- Write high-converting outbound copy that drives replies and engagement
- Conduct early-stage qualification calls to assess fit and gather insights
- Ensure smooth handoff of qualified opportunities to the founder for closing
- Own outbound performance metrics, including meetings booked, reply rates, and conversion rates
- Run ongoing testing across channels, messaging, and target audiences
- Identify top-performing channels and scale what works
Requirements
What you’ll need- Proven experience building outbound systems from scratch
- Strong understanding of multi-channel outbound strategies
- Experience working independently with minimal direction
- Experience in B2B services, consulting, or partnerships (preferred)
- Experience working across multiple personas and verticals (preferred)
- Strong written communication skills with a focus on conversion
- Process-oriented mindset with the ability to build and document systems
- Ability to operate autonomously and take full ownership of results
- Strong analytical mindset for testing, measuring, and optimizing performance
- Familiarity with tools such as Apollo, Clay, and similar platforms
- Ability to leverage AI tools to enhance outbound workflows and automation
- Strong judgment in prioritizing high-impact activities that drive pipeline
Benefits
Comp & perks- Health insurance
- Professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
outbound strategymulti-channel outboundcopywritingqualification callsperformance metricstesting and optimizationautomationAI integrationpipeline generationB2B services
Soft Skills
independencewritten communicationprocess-oriented mindsetautonomyanalytical mindsetjudgmentownershiptargetingsequencingmessaging