Scale Army Careers

Social Media Growth Lead

Scale Army Careers

contract

Posted on:

Location Type: Remote

Location: Egypt

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Salary

💰 $2,800 per month

Job Level

Senior

About the role

  • Develop and own the overarching social media strategy across platforms including Instagram, TikTok, Facebook, Pinterest, YouTube, LinkedIn, and other relevant channels
  • Define the role of each platform within the broader marketing and revenue ecosystem
  • Build structured strategic plans for campaigns, launches, product drops, and evergreen initiatives
  • Ensure alignment between brand storytelling and business objectives
  • Identify and implement strategies to turn social media into a measurable revenue channel
  • Leverage tools such as ManyChat, DM automation, and conversion-focused frameworks
  • Align social initiatives with product launches, promotions, and revenue goals
  • Provide direction to internal creative and content teams on content priorities
  • Analyze performance data to identify high-performing formats and messaging
  • Continuously refine strategy based on engagement, conversion, and audience insights
  • Stay informed on platform trends, consumer behavior, and competitive activity
  • Translate insights into actionable strategic recommendations
  • Identify new opportunities and growth levers
  • Work closely with creative leadership, content teams, and marketing stakeholders
  • Ensure alignment across all social media initiatives
  • Act as a strategic partner to leadership on the evolution of social as a growth channel
  • Track performance across KPIs such as engagement, traffic, conversions, and revenue contribution
  • Deliver clear reporting with actionable insights
  • Use data to continuously optimize and evolve strategy

Requirements

  • 3–6+ years of experience in social media strategy, growth marketing, or digital marketing
  • Experience working with consumer brands (fashion, jewelry, beauty, or lifestyle preferred)
  • Proven track record of driving measurable business results through social media
  • Strong understanding of multi-platform social ecosystems (Instagram, TikTok, Facebook, Pinterest, YouTube, LinkedIn, and emerging channels)
  • Experience with conversion tools such as ManyChat and DM funnels
  • Data-driven mindset with strong analytical capabilities
  • Excellent communication and cross-functional collaboration skills
  • Strategic and commercially minded approach with a balance of creativity and performance focus
  • Proactive, resourceful, and highly accountable, with the ability to operate both strategically and collaboratively.
Benefits
  • This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media strategygrowth marketingdigital marketingdata analysiscampaign planningperformance trackingconversion optimizationbrand storytellingaudience insightsmeasurable business results
Soft Skills
communicationcollaborationstrategic thinkingcreativityproactivityresourcefulnessaccountabilityanalytical mindsetcommercial awarenesscross-functional teamwork