Scale Army Careers

Performance Marketing Specialist

Scale Army Careers

contract

Posted on:

Location Type: Remote

Location: Egypt

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Salary

💰 $2,100 per month

About the role

  • Develop and execute paid media strategies across Meta (Facebook/Instagram), LinkedIn, programmatic buying, and other paid digital channels aligned with client goals.
  • Manage campaign setup and execution in Facebook Ads Manager and LinkedIn, with ongoing performance analysis and optimization.
  • Conduct A/B testing across ads, creative assets, and audience targeting to improve ROI and conversion rates.
  • Support paid search and additional digital channels, including YouTube, when applicable.
  • Pull and analyze campaign data from GA4, CM360, and other platforms using Google Looker Studio.
  • Create and present biweekly and monthly reports with performance insights and optimization recommendations.
  • Translate campaign data into actionable media decisions and client-facing performance narratives.
  • Manage client relationships through clear communication and strategic campaign delivery.
  • Participate in client calls and meetings to present strategies, reporting, and optimization recommendations.
  • Collaborate with creative, operations, and media buying teams to deliver cohesive campaigns.

Requirements

  • 3+ years of experience in digital strategy and paid media planning across paid social, paid search, and programmatic media.
  • Background in Google Ads/Video/CTV/print/Out of Home is a nice-to-have.
  • Strong experience with Meta Ads, Google Ads, GA4, Google Looker Studio, and CM360 reporting.
  • Google paid search/Adwords knowledge.
  • Experience managing campaigns across Facebook Ads and other major media platforms.
  • Familiarity with Video, CTV, print, or out-of-home media is a plus.
Benefits
  • Flexible work arrangements
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid media strategiesA/B testingcampaign setupperformance analysisoptimizationdigital strategypaid media planningGoogle AdsMeta Adsprogrammatic media
Soft Skills
client relationship managementclear communicationstrategic deliverycollaborationpresentation skills