
Paid Media Specialist
Scale Army Careers
contract
Posted on:
Location Type: Remote
Location: Argentina
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About the role
- Manage, optimize, and report on paid media campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), TikTok, and LinkedIn.
- Focus on optimizing campaigns to improve key metrics such as CPL, CPA, and ROAS. Ensure the success of each campaign by analyzing data and adjusting strategies as needed.
- Build and manage paid campaigns specifically geared toward lead generation, working towards increasing qualified leads and driving ROI.
- Use data to monitor and optimize campaigns, generating reports on performance and offering insights to improve results.
- While you will be working independently, you will also be expected to share insights and collaborate with our internal team and clients as needed.
Requirements
- Manage, optimize, and report on paid media campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), TikTok, and LinkedIn.
- Focus on optimizing campaigns to improve key metrics such as CPL, CPA, and ROAS. Ensure the success of each campaign by analyzing data and adjusting strategies as needed.
- Build and manage paid campaigns specifically geared toward lead generation, working towards increasing qualified leads and driving ROI.
- Use data to monitor and optimize campaigns, generating reports on performance and offering insights to improve results.
- While you will be working independently, you will also be expected to share insights and collaborate with our internal team and clients as needed.
Benefits
- This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid media campaignscampaign optimizationdata analysislead generationCPLCPAROASreport generationperformance monitoringstrategy adjustment
Soft Skills
collaborationindependenceinsight sharingcommunication